Are you looking for a WordPress plugin that will help you boost SEO?
Search engine optimization (SEO) helps you get noticed on search engines like Google and Bing. When people search for something, you want your site to appear right on top for relevant queries. This will help you attract more organic traffic which in turn results in better sales, revenue, and brand visibility.
Now SEO isn’t a set-and-forget tactic. You need to stay up to date with the latest SEO guidelines and optimize your content accordingly. SEO tools can help you do this and much more!
In this guide, we reveal the best WordPress SEO tools and plugins that you can use to refine your SEO strategy for better search engine rankings.
A good SEO strategy will use a blend of tools to help you get insights into keywords, content optimization, backlinks, and also help take care of technical SEO aspects. So we’ve also highlighted which ones are best for specific aspects of SEO.
1. All in One SEO (AIOSEO)
All in One SEO is without a doubt the best WordPress SEO plugin you can have. Staying true to its name, it is an all-in-one comprehensive suite of SEO Tools that you can use to boost your site’s SEO.
Even if you’re a beginner, All in One SEO is so easy to use. When you install this plugin on your site, it launches a setup wizard that will help you set the right SEO settings for your site. Added to that, it will automatically run a site audit and give you suggestions on how you can improve your SEO.
Next, before you publish any page or post, you’ll see an AIOSEO section in the WordPress editor. This is an on-page SEO analyzer where you can set the post title, meta description, focus keyword, and schemas.
AIOSEO also analyzes your headline and content and gives it a score along with suggestions on how to optimize your content.
If you’re an SEO expert, you’ll love the easy access to advanced features that include:
- RSS feeds
- Robots.txt editor
- Local SEO
- Breadcrumbs
- ChatGPT AI tools
- Google News sitemaps
- Video SEO
- Advanced redirect manager
- 404 tracking
- IndexNow integration
Added to all this, you get a Link Assistant that helps find internal linking opportunities. This makes it easy for search engines to crawl your website and find new content. You can also quickly add ‘open in new tab’ and ‘nofollow’ meta tags.
AIOSEO also recently added a Search Statistics addon that lets you track keywords, see search insights, and more right inside your WordPress dashboard.
Overall, this is the most comprehensive SEO tool for WordPress. It takes care of multiple SEO elements so you won’t need multiple plugins on your site. They also have plenty of helpful tutorials and documentation to help you make the most of the plugin.
2. WPBeginner Keyword Generator
WPBeginner offers a Keyword Generator Tool that’s absolutely free to use. It helps you brainstorm blog content ideas and SEO keyword ideas. The best part about this keyword research tool is you don’t have to sign up or disclose your email.
You simply need to type in a keyword you want to analyze and it will instantly show you 300+ keyword ideas for that topic. This is based on what people are actually searching for in Google.
The results include alphabet suggestions, prepositions, and questions that you can use to create blog topics and content around. You can also download the keyword report to use it offline.
To see keyword suggestions organized as a SEO topical entity graph, simply head over to any of those sections and click Show graph.
You can even copy the SVG file of the graph to a text editor like Notepad or download the report.
Get started with Keyword Generator »
3. Free Keyword Density Checker
After you find the right keywords to optimize your site, you also need to make sure you’re not over optimizing a keyword. Google might view it as keyword stuffing which can lead to lower rankings.
To help with this, WPBeginner has another free tool called Keyword Density Checker. It helps you find keywords that you need to optimize on your site. It also shows you any keywords that have been over-optimized. If it finds high keyword density on your site, it will display a warning.
You need to enter a URL you want to analyze and you’ll see the keyword density on that site. This means you can also enter competitor URLs and check out their keyword research strategy. You can get a list of the most used keywords from your competitor’s websites and find areas where you can triumph over them.
Get started with Keyword Density Checker »
4. Semrush
Semrush is a powerful SEO platform to gather insights on your website and boost SEO performance. It has a whole suite of SEO tools so let’s take a look at the most popularly used.
First, there’s the Organic Research tool that lets you track the performance of pages and posts. You can see how a post is performing over a period of time, which keywords it’s ranking for, and how much traffic each keyword gets.
Then, you can use the Keyword Magic Tool to research specific keywords and find search volume. If you’re stuck for ideas or not sure what your audience is interested in, you can check out the Keyword Gap tool. This helps find new opportunities to create content that your audience is interested in.
Next, there’s the competitor analysis tools. This functionality lets you see their estimated total traffic, top traffic sources, bounce rate, time on page, and more.
That’s not all. You can also optimize your content before going live on your site. Semrush has a Writing Assistant and an SEO Content Template to help build your headings, outline, and optimize for keywords.
It also has a readability and plagiarism checker.
5. Schema Pro
Schema Pro lets you add accurate schema markup to your content without touching a line of code.
If you’re not familiar with SEO, schemas are like tags for your content. They help search engines understand what your content is about. For example, you can tag your content as an article, review, event, or FAQ.
Once you do this, Google knows better where to put your content in search results. That means more people will find your site, and it might help you get more people to buy or do what you want on your site.
Schema also helps you get featured in rich snippets that appear at the top of Google’s search results page.
Setting up Schema Pro is easy – you don’t need to know any fancy coding stuff. Once installed, you can choose from 20+ schema types for your content. The cool part? You can pick a tag and use it for your whole site. You’re in charge of when and where it shows up.
6. Rank Math
Rank Math is an SEO tool to help your website get noticed by search engines and people searching online. Whether you’re a pro or just starting, Rank Math makes it easy for anyone to optimize their content. It comes with built-in suggestions to boost SEO.
You can easily customize SEO settings, control which pages get indexed by search engines, and even how you want your website to appear in search results.
You can run a detailed SEO analysis that’s based on 30 known SEO factors. This helps identify issues on your site.
It also includes SEO features like schema, sitemaps, meta data, page speed tracker, and more.
- Easy setup wizard
- User-friendly interface
- Local business SEO
- Built-in advanced SEO analytics
- Personal AI assistant for content
- Google Index status
- Rank and position tracker
- Schema generator
7. Broken Link Checker
Broken Link Checker is a free tool by AIOSEO. This tool is a must-have for website owners and managers to ensure all internal and external links work smoothly. It crawls your website regularly and checks each link to ensure it’s not broken.
You decide what to crawl including post types, such as pages, posts, or custom post types. You can even choose from post statuses, such as published, draft, or pending review. Need to exclude certain URLs from being monitored? You can easily exclude it.
Unlike other plugins, it’s a SaaS (Software as a Service) tool that’s hosted on AIOSEO’s servers instead of your website’s server. This is a smart move as it safeguards your server’s IP from blocks and prevents hosting providers from pushing you to upgrade due to resource usage. However, this means you need to sign up for an AIOSEO account. You can do this for free in under a minute.
- Spot valid links, broken ones, and redirects
- Filter which posts you want monitored
- Skip certain URLs from the checking process
- Scheduled checks
- Save time by editing links right where they are
Get started with Broken Link Checker »
8. Yoast SEO
Yoast SEO is a popular WordPress plugin designed to help website owners optimize their content for search engines, primarily Google. It provides a range of tools and features to improve on-page SEO, making it easier for websites to rank higher in search engine results and attract more organic traffic.
There’s a real-time content analysis tool that assesses the readability and SEO-friendliness of your content as you create or edit it. It even gives you recommendations on improving your content’s structure, use of headings, keyword usage, and more.
The Yoast SEO plugin shows you a preview of how your content will appear in search engine results. This helps you optimize your title and meta description to make them more compelling and likely to attract clicks.
Other features include internal linking suggestions, redirection manager, and schemas. It also integrates with other powerful platforms like Semrush and Elementor.
9. SEOPress
SEOPress offers a range of features to improve on-page SEO and enhance the visibility of your website in search engine results.
Similar to Yoast, it offers suggestions for optimizing your content’s structure, headings, keyword usage, and other on-page SEO elements. It also offers a preview of how your content will appear in search results, allowing you to customize your snippets for better click-through rates.
SEOPress also gives you the ability to import and export SEO settings, making it convenient to transfer settings between websites or when migrating content.
This WordPress SEO tool is available in both a free version and a premium version with advanced features and extended support.
- Manage your meta title and descriptions
- Build an XML and HTML sitemaps
- Track your visitors with Google Analytics
- Optimize your social media sharing
10. Ahrefs
Ahrefs is popularly known as a backlink tool but it’s grown into much more than that. It’s a comprehensive SEO tool rivaling SEMrush.
It has a powerful dashboard to research, manage, and track the performance of your site. You’ll see an SEO audit of your site’s performance, HTML tags, social tags, and incoming and outgoing links.
Aside from being a great link-building tool, Ahrefs lets you monitor your rankings over time and compare them to your competition. You can also view your recent and historical backlinks, as well as your referring domains.
Next, you can search for keywords and use built-in filters to remove unwanted keywords. You’ll get fewer keywords to choose from but only the most valuable ones.
Ahrefs is great for small business owners, freelancers, and SEO professionals who want valuable data to improve their website’s SEO.
11. MonsterInsights
MonsterInsights is a WordPress plugin designed to make Google Analytics integration and data tracking easier for website owners. It lets you connect your WordPress websites to your Google Analytics accounts without requiring any coding knowledge.
Once connected, you’ll get valuable insights right inside your WordPress dashboard. You’ll find reports that are easy to understand so you can get actionable insights into your website’s performance, user behavior, traffic sources, and more.
This will help you make informed decisions to correctly optimize your content, marketing strategies, and user experience.
Get started with MonsterInsights »
12. Google Search Console
Google Webmasters (or Google Search Console) is a free SEO tool from Google. You can use it to see how users are finding your content.
There’s a performance report that shows you key metrics like the number of clicks, impressions, click-through rates, and average positions for specific keywords. This helps you understand which keywords drive traffic to your site and how your site’s visibility changes over time.
There’s also a URL inspection tool to find any indexing issues and errors that are affecting how Google ranks your content. This is a must-have tool for any website that wants to rank on Google. Search Console is also where you’ll submit your XML sitemaps to let Google know the structure and layout of your site. If you’re using a plugin like AIOSEO, the plugin will handle that for you.
You can use this tool to check if your site has security issues or has violated any of Google’s guidelines.
Get started with Google Webmasters »
14. Moz Pro
Moz features a range of SEO tools to help you boost search rankings. First, there’s the free Mozbar that comes as a browser extension. This lets you discover SEO metrics on any web page or SERP (Search Engine Results Page). This includes Page Authority, Domain Authority, and Spam Score.
Next, you can sign up for the Moz Pro plan to access the all-in-one suite of SEO tools. You can see how people find your products and content, such as what questions are users asking to find you.
You can use this data to strategically target keywords and user queries.
Moz also lets you track your own site’s performance as well as your competitors. This fives you a clear search visibility score to see how your site perform on search engines.
- On page optimization
- Site audits
- Rank tracker
- Keyword Explorer
15. WP Rocket
WP Rocket isn’t exactly an SEO plugin but is a WordPress caching plugin to boost your site’s speed and performance. When you install this plugin, it will automatically apply 80% of recommended settings and measures to your site. This will give your site an instant speed boost.
Why should this be in your SEO toolkit? Speed directly impacts user experience and can influence how search engines rank and index your website.
Google’s algorithm takes into account various metrics, including website speed, to determine the quality of user experience. Faster-loading pages are more likely to be ranked higher because they provide a better experience for users.
WP Rocket helps you speed up your site even if you have zero technical knowledge. First, it various caching options, including page caching, browser caching, and object caching. Caching stores a static version of your website’s pages in the user’s browser.
When a user visits your site for the second or third time, the cached version is served instead of generating the page from scratch. This reduces the load on your server and speeds up page loading times.
It also uses other techniques like lazy loading, GZIP compression, database optimization, delaying JavaScript execution, removing unused CSS, and minification.
Not sure how fast your site is? Check your site speed for free »
- Beginner-friendly
- Set and forget configuration
- Advanced caching
- Great support team
- eCommerce compatibility
16. Redirection
Redirection is a free WordPress plugin that lets you set up redirects on your site. It lets you manage 301 redirections and track 404 errors.
Keep in mind, plugins like All in One SEO give you access to a redirection manager. However, if you’re looking for a free plugin, then this is a good plugin.
If you’ve changed your permalink structure, this plugin will let you migrate to the new structure seamlessly.
Added to this, you can add HTTP headers to redirects or your entire site. This helps reduce the impact of redirects or helps increase security.
- Easy redirection manager
- Track 404 errors
- Set up conditional redirects
- Import/export system
Get started with Redirection »
Up next, we’ll answer common questions our WordPress users ask us.
FAQs on WordPress SEO Plugins
Which plugin is best for SEO in WordPress?
We recommend All in One SEO as the best WordPress SEO plugin as it includes everything you need to boost rankings and drive organic traffic to your site.
Should I use SEO plugin in WordPress?
Using an SEO plugin in WordPress is highly recommended. These plugins help you optimize your content, meta data, and other on-page elements to improve your website’s search engine visibility. They simplify the process of adding SEO best practices, which increases your chances of ranking higher in search engine results pages (SERPs).
Can I use more than one SEO plugin at a time?
It’s generally not recommended to use multiple SEO plugins together as they may conflict with each other and cause issues. Stick to one plugin that aligns with your needs and preferences.
Do I need technical expertise to use these plugins?
No, these plugins are designed to be user-friendly, even for beginners. They offer guided setups and interfaces that make optimizing your content and website easy, regardless of your technical background.
Are these SEO plugins compatible with other WordPress tools and themes?
Yes, most reputable SEO plugins are developed with compatibility in mind. However, it’s a good practice to ensure that the plugin you choose is compatible with your theme and other plugins by checking their documentation or support forums.
Which SEO plugin is best for e-commerce websites?
All in One SEO has a dedicated WooCommerce SEO module to optimize online stores built on WordPress. You’ll also want to make sure you use an SEO-friendly page builder like SeedProd.
We hope this guide helped you find the best SEO plugin for your WordPress site. You may also want to see our ultimate WordPress SEO 101: A Beginner’s Guide.
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