Back to: Sell Digital Products with Easy Digital Downloads
In this video tutorial, you’ll learn about the marketing features available in Easy Digital Downloads (EDD). The lesson covers several key aspects of marketing your digital store:
- Abandoned Cart Recovery: You’ll see how to integrate EDD with Recapture, a tool that helps recover potentially lost sales by sending targeted emails to customers who leave items in their cart without purchasing.
- Discount Management: The video explains how to enable multiple discount usage, allowing customers to apply more than one discount to a single purchase.
- Customer Reviews: You’ll learn how to install and configure the Customer Reviews add-on, which can boost conversions by displaying product ratings and reviews. The tutorial covers various settings like review display options and restrictions on who can leave reviews.
- Email Marketing Integrations: The video introduces EDD’s email marketing capabilities, mentioning the various integrations available to help you build and maintain your customer email list.
Throughout the tutorial, you’ll see step-by-step instructions on how to access and configure these features within the EDD settings. The video emphasizes how these tools can help you engage with customers, encourage sales, and build your brand’s reputation.
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