Connecting to MailChimp

Back to: Sell Digital Products with Easy Digital Downloads

In this video tutorial, you’ll learn how to integrate your Easy Digital Downloads (EDD) store with MailChimp, a powerful email marketing platform. The lesson guides you through the process of installing the MailChimp extension for EDD and connecting it to your MailChimp account using an API key. You’ll see how to access your MailChimp account, generate the necessary API key, and input it into your EDD settings. The video then shows you how to select which MailChimp audience list to use for your store, ensuring that new customers are automatically added when they make a purchase. Additionally, you’ll learn how to configure product-specific MailChimp lists, allowing for more targeted email marketing strategies. By the end of this tutorial, you’ll have successfully connected your EDD store to MailChimp, setting the foundation for improved customer communication, targeted promotions, and potentially increased sales.