If you’ve built even a handful of client websites, you know this story by heart. You deliver a beautiful, functional WordPress site. You spend hours on a comprehensive training session. You create detailed documentation. You answer every question patiently.
Then, two weeks later, the emails start rolling in with the same questions.
Having built websites for clients and working alongside teammates who’ve done the same, we’ve all faced this exact issue.
It’s the running joke at developer meetups, the shared groan in agency Slack channels, and the reason why “WordPress support” can feel like a never-ending cycle.
One of our teammates recently shared their record: explaining how to add images to the Media Library for the same client seventeen times over six months.
It’s not the client’s fault
Here’s what we need to remember: Our clients aren’t web professionals. They’re dentists, restaurant owners, nonprofit directors, and small business owners. WordPress isn’t their daily tool—it’s something they touch maybe once a week, if that.