Are you confused about adding cookie consent to your WordPress site? You’re not alone. With privacy laws getting stricter and fines getting bigger, cookie consent isn’t just a “nice to have” anymore – it’s essential.
But here’s the good news: adding cookie consent to WordPress doesn’t have to be complicated. You don’t need to be a developer or legal expert to get this right.
I’ve set up cookie consent on my own websites in minutes, and I’m going to show you the easiest way to do it. No technical jargon, no complex coding – just a straightforward method that actually works.
What’s in this Guide?
- Before You Start: Quick Privacy Basics
- What You’ll Need
- Step 1: Install and Activate WPConsent
- Step 2: Scan Your Website for Cookies
- Step 3: Customize Your Cookie Banner
- Step 4: Customize Plugin Settings
- Step 5: Configure Cookies
- Step 6: Setting Geolocations
- Accessing Consent Logs
- Common Issues and How to Fix Them
- Frequently Asked Questions
I’ve designed this tutorial to be as simple as possible so that anyone can set this up – especially beginners. It should take you about 15-20 minutes to get this set up.
Before You Start: Quick Privacy Basics
Let’s cover some quick basics so you understand what we’re doing and why. Don’t worry – I’ll keep this simple and practical.
First, let’s understand what counts as a cookie. Your WordPress site probably uses cookies even if you don’t realize it. If you’re using any tools like these, you need cookie consent:
- Google Analytics
- Contact forms
- Facebook pixel
- Newsletter signup forms
- Comment sections
- Online store features
Now for cookie consent to be legal, it needs to be given before cookies load (not after). You need to be specific about what cookies do. Plus, it should also be easy for the user to understand (no legal jargon) as well as easy to accept or decline.
As a bonus, you’ll want it to be simple to change it later as your site grows.
Now that said, there are plenty of free WordPress plugins out there that can give you a basic cookie consent banner. But is this enough?
Most free cookie plugins just show a banner but don’t actually block cookies. That’s like asking for permission after you’ve already helped yourself to someone’s cookies (pun intended). We’ll use a proper solution that actually protects your visitors and keeps you legal.
By the end of this tutorial, you’ll have:
✅ A professional-looking cookie consent banner
✅ Proper script blocking until consent
✅ Compliance with major privacy laws
✅ Records of user consent
✅ Peace of mind about privacy compliance
Ready to get started? Let’s look at what you’ll need.
What You’ll Need
Before we dive in, let’s make sure you have everything ready.
We could go with piecing together multiple free plugins and spending hours configuring them, or better, we could invest in a solution that handles everything properly from the start.
In my search for the best cookie consent plugin, I found WPConsent and now it’s my favorite.
Here’s why:
- ✅ It actually blocks cookies until consent (most free plugins just show a banner)
- ⏰ Setup takes 15 minutes, not hours of configuration
- 🤖 You get automatic script blocking without touching code
- 📝 It keeps proper consent records (required by law)
- 🧑🏽💻 Support is there when you need help
There’s a lite version for free but I’m gonna use the Pro version here to show you what this plugin is truly capable of.
Pro plans start at $49.50 per year which breaks down to about $4 per month – way cheaper than the potential fines for getting cookie consent wrong. Plus, it comes with a 14-day money-back guarantee if you’re not happy.
Before we start, take a quick backup of your site. While this is a straightforward process, it’s always smart to have a backup before making any changes to your WordPress site.
Ready to start setting things up? Let’s move on to installation.
Setting Up Cookie Consent in WordPress
Let me walk you through setting up WPConsent. I’ve broken it down into simple steps, and I’ll share some helpful tips along the way to make sure you get it right the first time.
Step 1: Install and Activate WPConsent
If you want the lite version, head over to your WordPress site. In the left menu go to Plugins » Add New and search for “WPConsent”. Install and activate the plugin here.
Need more help installing it? Follow our detailed guide on how to install a WordPress plugin.
For the pro version (which I recommend), go to the WPConsent website.
Choose your plan and sign up for an account. Once logged in, you’ll see options to copy your license key and download the plugin file.
Now, log into your WordPress dashboard and navigate to Plugins » Add New »Upload Plugin page. Here, you can choose the WPConsent file you just downloaded to your computer, and hit the Install Now button.
Once you Activate the plugin, you’ll see a screen asking for your license key. Add the key you copied from your WPConsent account and verify it.
If you don’t automatically see an option to add your key, you can head to the WPConsent » Settings page and paste your license key here.
Make sure you verify the key. Now you’re ready to set up your consent cookies.
Step 2: Scan Your Website for Cookies
Here’s something I absolutely loved about WPConsent – when you activate the plugin it launches a setup wizard. This makes it possible for anyone to add cookie consent to their site – even if you’re brand new to WordPress.
Once you start the wizard, you’ll see a big “Scan Your Website” button on the dashboard.
The scan will take about 2-3 minutes to thoroughly check your site. This scan is crucial as the plugin will do a deep dive to find every cookie and script on your site.
In my test site here, the scan found 2 services setting 6 cookies. Your results will likely show more, especially if you’re using tools like Google Analytics, Facebook Pixel, or marketing plugins.
Here’s what my scan found:
- WordPress core cookies (for logins)
- Comment system cookies
Your scan may reveal much more like analytics cookies, marketing pixels, form submission cookies, social media embeds, and advertisement trackers.
Don’t worry if you see cookies you didn’t know about – that’s exactly why we’re doing this scan. WPConsent has automatically categorized them as:
- Essential (like login cookies)
- Analytics
- Marketing
- Others
The next step is super simple: click “Auto-Configure Selected” and WPConsent will set up the right blocking rules for each cookie type. You can always adjust these later if needed.
Ready to make your cookie banner look professional? Let’s move on to customization.
We’ll simply choose the default settings here and click on the ‘Auto-Configure Selected’ button.
Now you can set up your cookie banner and style it to match your website’s theme.
Step 3: Customize Your Cookie Banner
Now for the fun part – making your cookie banner look professional and match your site’s design. You want it to be noticeable without being annoying.
You can continue with the setup wizard, it’s pretty straightforward. But I also want to make sure you can do these steps at any time, so I’m going to show you where you can find these settings in the plugin.
All customization options are under the WPConsent » Banner design tab.
First, under the Layout tab, you’ll see several layout options including long banner, floating banner, and modal banner. You can also choose to display it at the top or bottom of the page.
Pro Tip: The bottom banner tends to convert better because it’s less intrusive while still being visible.
Now move to the Style tab, where you can match the colors and styles to your brand and website theme.
Here are some of the aspects you can tweak:
- Background Color: Use your site’s primary background color
- Text Color: Make sure it contrasts well with the background
- Button Colors: Use your brand’s action color for “Accept”
- Secondary Button: A subtle color for “Preferences”
If you’re not sure which colors to use, I suggest sticking to your theme’s button colors – they’re already tested for good contrast.
Now you can head over to the Content tab to tailor your message.
WPConsent gives you a legally-compliant default message, but you can customize it.
I recommend keeping the message short and clear, free of legal jargon, friendly but professional. This kind of messaging usually works great: “We use cookies to improve your experience. Choose your preferences below. You can change these anytime.”
Now here’s a sample banner I created to match my current theme colors and font.
Step 4: Customize Plugin Settings
Go to the WPConsent » Settings page and scroll to below the license key area. Here, you can configure your cookies.
One thing that sets WPConsent apart is how it explains everything in plain English. You’ll see helpful explanations that break down exactly what each feature does – no technical jargon, just clear information.
Let’s go through these settings here. I’ll explain what each option does and what you should choose.
- Consent Banner: This is your main on/off switch for the cookie notice. Keep this enabled – it’s required for compliance. Without it, you’re not getting proper consent.
- Script Blocking: This is crucial – it stops cookies from loading before consent. Leave this on to stay compliant. Many free plugins miss this important feature.
- Settings Button: This adds a small floating button after visitors make their choice. This gives visitors a way to change their minds.
Now below this, you’ll see Cookie Categories. WPConsent comes with three pre-set categories:
1. Essential Cookies: The default description is good for most sites. This can’t be disabled by visitors as it includes login and basic WordPress functions.
2. Statistics Cookies: This is used for analytics tools. You can customize this if you use specific tracking tools. For example: “We use these to understand how you use our site”.
3. Marketing Cookies: This is for ads and marketing tools. You should be specific about what you’re using. For example: “These help us show you relevant ads”.
You can add custom categories if needed, but these three cover most websites.
Now below this, there are a few more important settings.
1. Cookie Policy Page
This lets you select the page where you keep your privacy policy. What you need to do is create a new page and add the [wpconsent_cookie_policy] shortcode here. WPConsent will automatically create a list of all cookies your site uses.
2. Consent Duration
The standard setting is 30 days, which means your visitors will see the cookie banner again after that time period expires. While you can adjust this timing, we recommend not setting it too long to stay compliant with privacy laws.
3. Consent Logs
Always keep consent logging enabled. This feature creates a detailed record of who consented to what and when, which is crucial if you ever need to prove compliance with privacy regulations.
4. Auto Scanning
We recommend setting the scanner to run daily. This way, WPConsent automatically checks for any new cookies on your site and helps you catch any changes that might affect your compliance status.
This might seem like a lot, but WPConsent handles most of it automatically. Just make sure these basic settings are configured, and you’re well on your way to proper cookie compliance.
Want to see how to test if everything’s working? Let me know, and we’ll move on to the testing section.
Now let’s configure your cookies.
Step 5: Configure Cookies
Under the Settings » Cookies tab, you can configure the different cookies you use and the information you want to provide to the users.
You can leave this with the default settings but it’s also good to understand what you’re working with.
Most sites will find their cookies automatically categorized, but these options are helpful if you add new features or custom code to your site.
If you need to add your own, WPConsent gives you two options to add new cookies:
1. “Add A Cookie” – for individual cookies
2. “Add A Service” – for groups of related cookies
Keep in mind, that it’s normal for a basic WordPress site to only have essential cookies. Don’t feel pressured to fill every category – fewer cookies are actually better for privacy!
In my test site, WPConsent found several cookies grouped into categories. Let’s break down what was discovered just so you can understand what you’re working with.
Essential Cookies (6 Found)
These cookies break down into two main groups:
1. Comment System Cookies: These handle basic comment functionality on your blog posts.
2. Login Management Cookies: These manage user logins and security features.
For each cookie, you can see:
- Cookie Name: The identifier used by WordPress
- Description: What the cookie does
- Duration: How long it stays on visitor’s devices
- Actions: Options to edit or remove
Now data privacy laws differ between countries so you may want to enable/disable the consent banner based on the user’s location. I’ll show you how to do that next.
Step 6: Setting Geolocations
In the Geolocation tab, you can enable the cookie consent to appear only to users from specific countries.
If you’re getting significant traffic from the EU or California, make sure those regions are always included in your settings.
When in doubt, it’s better to show the banner to everyone than risk missing visitors who legally need to see it.
Bonus: Access Your Consent Logs Anytime You Need it
One of WPConsent’s most valuable features is its comprehensive consent logging system. Let me show you why this matters and how to use it effectively.
Every time a visitor makes a cookie choice on your site, WPConsent records:
- Their name if provided
- Their IP address
- What they agreed to
- When they made their choice
To access these logs, just head to the ‘Consent Logs’ section in your WPConsent dashboard.
Common Issues and How to Fix Them
Let me walk you through the most common issues you might face with WPConsent and how to solve them. Don’t worry – these fixes are straightforward, even if you’re not technical.
Banner Not Showing Up: The most common reason your banner isn’t appearing is cached pages. Start by clearing your cache (browser and plugin) completely. If you’re logged in as an admin, try viewing your site in an incognito window since administrators sometimes don’t see the banner. Double-check that you’ve enabled the consent banner in your settings, and make sure your theme isn’t hiding it with custom CSS.
Consent Logs Not Recording: Missing consent records usually point to a database issue. First, check that consent logging is enabled in your settings. If it is, verify your database permissions and available storage space. Sometimes, clearing old logs can help if your database is getting full.
Banner Looks Wrong on Mobile: Mobile display issues are usually related to banner positioning or text length. Try different banner positions in your settings, and consider shortening your banner text. The simplest solution is often switching to a simpler banner layout.
If you’re still stuck, remember that support is included with your WPConsent license. Their documentation is comprehensive, but don’t hesitate to submit a support ticket if you need personal assistance. Their team usually responds within 24 hours, and they’re really good at explaining solutions in plain English.
Frequently Asked Questions
Here are the most common questions I get about cookie consent and WPConsent. I’ve focused on what really matters to website owners like you.
Do I really need to pay for a cookie consent plugin?
While free plugins exist, they often miss crucial features like proper script blocking and consent logging. You also don’t get access to a support team. The way I see it is the cost of WPConsent is tiny compared to potential privacy law fines or lost visitor trust.
Will WPConsent slow down my website?
WPConsent is designed to be lightweight. Because it’s self-hosted and optimized for WordPress, you won’t see any noticeable speed impact. In fact, by properly managing scripts, it might even make your site load faster in some cases.
What happens to my existing analytics?
Your analytics will continue working, but only after visitors consent. This might mean slightly lower numbers initially because they represent visitors who actually agreed to be tracked. This is exactly what privacy laws require.
Can I customize the cookie consent banner text?
Absolutely. While WPConsent provides legally-compliant default text, you can customize every word. Just keep it clear and honest about what cookies you’re using and why.
What if privacy laws change?
That’s one of the best parts about WPConsent – they stay on top of privacy law changes and update the plugin accordingly. Your license includes these updates, so you’re always compliant without extra work. Plus, they let you customize your cookie settings and the consent banner so you can tailor it to what you need.
Do I need cookie consent if I don’t sell anything?
If your site uses any kind of analytics, contact forms, or social media buttons – yes, you need cookie consent. It’s not just about selling; it’s about respecting visitor privacy and following the law.
That’s it! I hope you found this tutorial helpful. Have another question? Drop a comment below, and I’ll do my best to help you out.
Next, you’ll also want to make sure your site security is in order. Here’s our ultimate security guide along with a helpful security checklist for you.
Leave a Reply