Finding the perfect form builder plugin for your WordPress site is crucial. A well-built form can help you drive leads and sales, capture essential customer data, and so much more.
Having worked with WordPress for over 16 years, I’ve created countless website forms. Through my experience with a variety of form builders, I’ve learned what works and what doesn’t, and I understand the challenges of choosing the right tool to fit your specific needs.
Now WPForms is a fantastic plugin, widely praised for its user-friendly interface and powerful features.
However, you might want an alternative that better suits your unique requirements or budget constraints.
Whether you’re looking for more advanced features, better pricing, or something that fits more seamlessly with your existing tools, exploring other options is a smart move.
In this article, I’ll walk you through eight of the best WPForms alternatives, breaking down their pros, cons, and pricing to help you make an informed decision.
WPForms and Its Alternatives
| Best For | Price | Free Version | |
|---|---|---|---|
| WPForms | Creating any form you need | $49.50 per year | ✅ |
| Thrive Leads | Generating leads and signups | $99 per year | ❌ |
| Formidable Forms | Configuring advanced forms | $39.50 per year | ❌ |
| HubSpot Forms | All-in-one marketing solution | $75 per month | ✅ |
| Forminator | Buzzfeed style forms | $72 per year | ❌ |
| Gravity Forms | Making simple to complex forms | $59 per year | ❌ |
| Ninja Forms | Creating basic forms for free | $99 per year | ✅ |
How I Test and Review Form Builders
I’ve picked the best form builder plugins by looking at their features, user reviews, and how well they integrate with WordPress. Here’s my process:
- Install each selected plugin on a test WordPress site. Then I evaluate the installation process for simplicity and compatibility with your website theme and other plugins.
- Review and test its process and interface to check for ease of use, customization options, and reliability.
- With most WordPress plugins, there’s no one-size-fits-all. So I look for unique features to help you decide if it’s the right plugin for your website’s needs.
My goal is to find a plugin that lets you create all kinds of forms you may need for your site within your technical expertise and budget.
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Why Is WPForms So Popular?
WPForms has earned its reputation as one of the most popular and powerful form builder plugins for WordPress, and for good reason.
It has 6 million active installations on WordPress.org. Plus, it’s got a 4.9 star rating which is rare among WordPress plugins that are so widely used.
One of the reasons it’s so popular is because it’s packed with all the essentials you need.
Even the free version is so robust and comes with templates, a drag and drop builder, payment integration, email integration. I mean, it’s really got everything beginners need.
Added to that, there’s a pro version that lets you build advanced forms. Here are some key factors that contribute to its widespread popularity:
1. User-Friendly Interface
WPForms is designed with ease of use in mind. Its drag-and-drop builder allows users of all skill levels to create custom forms without needing any coding knowledge. The intuitive interface makes it easy to add fields, rearrange elements, and customize your forms to fit your needs.
2. Powerful Features
Despite its simplicity, WPForms offers a wide range of powerful features. From simple contact forms to complex multi-page forms, surveys, booking forms, and payment forms, WPForms provides all the functionality you need to create forms that meet your specific requirements. For instance, there’s an upload file feature that lets you create job application forms where users can upload their resume. Or you can use the calculator feature to set up fun and interactive calculator forms.
3. Pre-Built Templates
WPForms includes thousands of pre-built templates that can save you time and effort.
These templates cover a range of common form types, such as contact forms, feedback forms, and registration forms, allowing you to get started quickly and easily.
4. Integration with Popular Tools
WPForms integrates seamlessly with many popular tools and services. You can connect to email marketing services and CRM platforms like Drip, Constant Contact, HubSpot, and Mailchimp.
It also integrates with payment processors like Stripe, PayPal, Square, and Authorize.net.
The integration I like the most is Zapier. This lets you connect to 7000+ apps. So for instance, you can connect to Slack or Microsoft Teams to get notified when someone submits your form. You can even connect the form to Salesforce, Google Sheets, Asana, Office 365, Twitch, OpenAI, ChatGPT, and so many more.
This makes it easy to connect your forms with the tools you already use and streamline your workflow.
5. Responsive and Mobile-Friendly
We live in a mobile-first world now so it’s essential that your forms look great and function well on all devices. WPForms is fully responsive, ensuring that your forms are easy to read and interact with on smartphones, tablets, and desktops.
6. Built-in Anti-Spam Protection WPForms features honeypot spam protection and you can add captcha options.
This prevents spam bots from submitting your form with fraudulent or malicious entries.
7. Excellent Customer Support
WPForms is backed by a dedicated support team that is ready to assist you with any issues or questions you may have. The plugin also comes with extensive documentation and tutorials to help you get the most out of its features.
8. Affordable Pricing
The free version of this plugin called WPForms Lite lets you create basic contact forms and other simple forms. The pro version starts at $49.50 per year and comes with powerful features to accept post submissions, collect donations and online payments, set up user registration forms, create unlimited forms, and much more.
These factors make WPForms a top choice for many WordPress users. Plus, with the pro plugin, you can manage all your form entries and respondents right inside your WordPress dashboard.
If you’d like to use this builder on your site, Get started with WPForms here »
If you want to learn how to use WPForms the right way to maximize its potential and get greater results for your site, then check out our full tutorial on How to Use WPForms on Your Website. This will help you master WPForms in under an hour.
That said, your website may have unique needs, and WPForms might not be the perfect fit for everyone.
So let’s explore the best alternatives to find the best form builder for your site.
Best Alternatives to the WPForms Builder
Here are the best WPForms alternatives I’ve reviewed for you. You can use the quicklinks below to jump to the plugin that interests you the most.
Let’s get started.
1. Formidable Forms
Formidable Forms is a popular WordPress form builder known for its flexibility and advanced customization options. With a drag-and-drop interface, you can create forms with various field types like text fields, checkboxes, radio buttons, dropdowns, file uploads, and more.
You can also design advanced forms with custom layouts and styling to match your website’s look, or use pre-designed templates to save time.
Pros
- Flexibility and Customization: Easily create complex forms with advanced customization options and a user-friendly drag-and-drop interface.
- Powerful Conditional Logic: Build forms that change based on user input, perform calculations, and handle complex scenarios.
- Multi-Step Forms: Make long forms more manageable by breaking them into steps.
- Views and Visualizations: Show your form data on your site in different formats like tables, lists, directories, and graphs.
- Data Export and Import: Export form entries and import data from other sources for better management.
- Dynamic Fields: Automatically fill fields with saved entries, user meta, and more.
- Developer-Friendly: Comes with 125+ webhooks and customizable HTML, perfect for developers.
Cons
- Learning Curve: With its advanced features, it can be a bit complex to learn and use, especially if you’re new to form builders.
- Cost: The premium version starts at $39.50 per year, which might be higher compared to other form builders with similar features.
Why Choose Formidable Forms Over WPForms
Formidable Forms is ideal for users who need advanced form-building features and comprehensive data management. It shines with its powerful conditional logic and calculation capabilities, allowing you to create forms that adapt to user input and perform complex calculations.
This makes it perfect for setting up quizzes, calculators, or any form that requires dynamic responses based on user data.
Also, Formidable Forms offers robust data export and import features, making it easy to manage and migrate form data. Its views and visualizations feature lets you display form data in various formats like tables, lists, directories, and graphs directly on your website. This level of functionality is particularly useful for businesses that need to present data in a structured and visually appealing manner.
For developers, Formidable Forms is a great choice due to its extensive webhooks and customizable HTML, providing the flexibility needed for advanced projects. If you require a form builder that offers deep customization, advanced data handling, and developer-friendly features, Formidable Forms is a strong contender.
Pricing
Formidable Forms offers a premium version starting at $39.50 per year for the Basic plan. Plus, there’s a 14-day unconditional money-back guarantee, so you can try it risk-free.
Get started with Formidable Forms »
2. Thrive Leads
Thrive Leads is one of the best lead generation plugins that allows you to create a variety of opt-in popups and forms on your WordPress site. It’s an excellent tool for building your email list and boosting conversions.
With Thrive Leads, you can build multiple types of forms, including:
- Inline forms
- 2-step opt-in forms
- Yes/No forms
- Multiple choice forms
Added to that, you can create popup boxes and floating bars where users can enter their email to sign up for your newsletter. The drag-and-drop editor makes designing these forms incredibly easy.
One of the standout features of Thrive Leads is the ability to control when and where your forms appear. You can target your audience at the right time and place by displaying forms based on posts, categories, tags, and more. This ensures that your forms are always relevant to the content your visitors are viewing.
Thrive Leads includes built-in A/B testing, allowing you to test different versions of your forms to see which ones perform better. This feature helps you optimize your forms for maximum conversions. Additionally, you get actionable reporting and insights, so you can track the performance of your forms and identify where your most valuable traffic comes from.
Pros
- Beautiful Templates: Dozens of templates to create eye-catching, effective list-building forms.
- Advanced Targeting: Show relevant, highly targeted offers to your visitors based on posts, categories, tags, and more.
- A/B Testing: Split test designs and content to see which one drives better results.
- Actionable Reporting & Insights: View how your form is performing over time and where your most valuable traffic comes from.
Cons
While Thrive Leads is a powerful lead generation tool, it has some drawbacks compared to WPForms. Here are a few cons to consider:
- Learning Curve: Thrive Leads offers a wide range of features and customization options, which can be overwhelming for beginners. WPForms, on the other hand, is known for its user-friendly interface and ease of use, making it a better choice for those new to form building.
- Form Types: WPForms provides a broader variety of form types, including advanced options like payment forms, survey forms, and registration forms. Thrive Leads is primarily focused on opt-in forms for lead generation and may not offer the same level of versatility for other form types.
- Integration Options: While Thrive Leads integrates well with many email marketing services, WPForms supports a wider range of integrations, including CRM systems, payment gateways, and other third-party tools. If you require extensive integration capabilities, WPForms might be a better fit.
Why Choose Thrive Leads over WPForms?
While WPForms is a powerful and versatile form builder, Thrive Leads offers several advantages specifically for lead generation and conversion optimization.
It’s ideal for those who want to grow their email subscriber list and boost conversions. It provides a variety of opt-in form types, A/B testing, smart targeting options, and detailed analytics to improve conversion rates.
If you’re focused on lead generation and conversion optimization, Thrive Leads, as part of the Thrive Suite, is an excellent all-in-one marketing solution.
Pricing
Thrive Leads is available for $99 per year. However, it is also part of the Thrive Suite, which costs $299 per year.
By choosing Thrive Leads as part of the Thrive Suite, you gain access to a comprehensive set of marketing tools, including a page builder, quiz builder, and scarcity marketing campaigns.
This all-in-one solution provides everything you need to optimize your website and boost conversions.
Get started with Thrive Leads »
3. HubSpot Forms
HubSpot Forms is a powerful tool integrated into the HubSpot CRM platform. You can create basic website forms for free.
It’s designed to streamline lead capture and management directly from your WordPress site.
HubSpot Forms stands out for its seamless integration with the HubSpot CRM, offering advanced marketing automation capabilities that WPForms does not provide.
If you are already using HubSpot for your CRM and marketing automation needs, integrating HubSpot Forms ensures a unified approach to lead capture and nurturing without the need for third-party integrations.
Pros
- Seamless Integration: Fully integrates with HubSpot CRM, allowing for easy lead capture and management.
- Advanced Marketing Automation: Automate follow-ups and nurturing campaigns based on form submissions.
- Customizable Forms: Create forms with various field types and customize them to match your brand’s look and feel.
- Smart Fields: Progressive profiling and smart fields adapt form questions based on known contact information, enhancing user experience.
- Analytics and Reporting: Gain insights into form performance, conversion rates, and visitor interactions with detailed analytics.
- Security and Compliance: Built-in GDPR compliance tools and data encryption ensure data security and regulatory compliance.
Cons
- Dependency on HubSpot CRM: Requires a HubSpot CRM subscription for full functionality, which may add to the overall cost.
- Learning Curve: New users might find it challenging to set up initially due to the integration complexity with HubSpot CRM.
- Cost: While basic forms are free, advanced features and full CRM integration come with higher costs.
Why Choose HubSpot Forms Over WPForms
HubSpot Forms offer smart fields and progressive profiling, which enhance user experience by adapting form fields based on known contact information. This personalized approach helps improve form completion rates and provides valuable insights for targeted marketing campaigns.
For businesses focused on scaling their CRM capabilities alongside their form-building needs, HubSpot Forms offers a comprehensive solution with robust analytics, compliance features, and seamless CRM integration.
Pricing
HubSpot Forms basic features are free. However, for advanced features and full CRM integration, pricing starts at $75 per month, depending on your HubSpot CRM subscription.
Get started with HubSpot Forms »
4. Gravity Forms
Gravity Forms is a feature-rich WordPress form builder plugin widely used for creating a variety of forms, from simple contact forms to complex applications. It features a visual front-end form editor for easy design and configuration, allowing you to embed forms anywhere on your site effortlessly.
Pros
- Feature-Rich: Offers a wide range of features including online payments, conditional logic, multi-page forms, and file uploads.
- Workflow Automation: Automate form interactions by showing or hiding fields, sections, pages, and buttons based on user selections.
- Entry Management and Export: Easily manage and export form entries directly from your WordPress dashboard.
- Conditional Notifications and Confirmations: Set up customized email notifications based on user inputs or selections.
- File Uploads and Storage: Securely collect and store files uploaded through forms.
- Integrations: Connect seamlessly with marketing, email, and payment apps like PayPal, Stripe, Mailchimp, HubSpot, and Zapier.
Cons
- Cost: Starts at $59 per year, which may be higher compared to other form builders offering similar features.
- Complexity: Due to its extensive features, Gravity Forms may have a steeper learning curve for beginners.
- No Free Version: Unlike some competitors, Gravity Forms does not offer a free version, although a demo is available.
Why Choose Gravity Forms?
Gravity Forms is tailored for developers and advanced users seeking highly customizable forms and extensive integration options. It excels with features like multi-page forms, conditional logic, and robust integrations with popular services.
The plugin’s workflow automation capabilities enable dynamic form interactions based on user input, enhancing user experience and efficiency.
For businesses needing advanced form functionalities such as file uploads, conditional notifications, and seamless integrations with third-party apps, Gravity Forms provides a comprehensive solution.
Although it requires an investment, Gravity Forms offers a powerful toolset for creating tailored forms that meet diverse business needs.
Pricing
Gravity Forms starts at $59 per year with different pricing tiers based on features and support levels. A demo option allows you to explore its capabilities before committing to a purchase.
Get started with Gravity Forms »
5. Forminator
Forminator offers WordPress users an intuitive platform to create various types of forms, including contact forms, order forms, payment forms, email forms, feedback widgets, interactive polls, and advanced quizzes.
With Forminator, even complex quizzes like Buzzfeed-style quizzes are accessible to users without technical expertise.
Pros
- Wide Range of Form Types: Create contact forms, order forms, payment forms, email forms, and interactive polls with ease.
- Interactive Quizzes: Easily set up Buzzfeed-style and Facebook-style quizzes to engage users and collect leads.
- Integration Capabilities: Connect with over 1,000 apps including email services, CRM systems, storage solutions, and project management tools.
- Advanced Calculators: Build custom calculators such as service estimators and WooCommerce product price calculators.
- Payment Integration: Built-in Stripe and PayPal integrations allow you to create order forms and accept payments directly through your forms.
- GDPR Ready: Ensures compliance with GDPR regulations, offering peace of mind regarding data protection.
Cons
- Feature Complexity: Due to its extensive features, beginners may find Forminator slightly overwhelming at first.
- Cost: Starts at $6 per month (billed annually), which might be higher than basic form builder plugins offering simpler functionalities.
Why Choose Forminator?
Forminator is ideal for users seeking advanced features like PDF forms, e-signatures, geolocation, and interactive quizzes.
Its integration capabilities with a wide range of apps make it suitable for businesses needing seamless connectivity across platforms.
Whether you’re collecting leads through interactive quizzes or managing payments with built-in integrations, Forminator provides a versatile solution.
For businesses requiring robust calculators, extensive integration options, and GDPR compliance, Forminator offers a comprehensive toolkit at an affordable price point.
Its user-friendly interface and broad functionality cater to both novice users and advanced developers alike.
Pricing
Forminator paid plans start at $6 per month (billed annually) which is a lot more expensive than WPForms. It comes with a 30-day money-back guarantee, allowing you to explore its features risk-free.
Bonus WPForms Alternative Plugins
Here are 3 more plugins that might be worth considering:
- Ninja Forms: Ninja Forms provides a robust form-building solution for WordPress users, offering a user-friendly interface with drag-and-drop functionality. It stands out as a WPForms alternative due to its extensive add-ons, advanced conditional logic, and integrations with various third-party services, catering to users seeking flexibility and scalability in form creation.
- Typeform: Typeform revolutionizes form building with its conversational and interactive approach, making surveys and forms engaging and user-friendly. As a WPForms alternative, Typeform excels in creating visually appealing forms and surveys that enhance user experience. Its focus on conversational forms and seamless integration with various platforms makes it ideal for those looking beyond traditional form designs.
- MetForm: MetForm is a versatile form builder plugin specifically designed for WordPress, offering features like conditional logic, multi-step forms, and integration with popular services. It serves as a WPForms alternative by providing extensive customization options, including advanced styling and field options. MetForm’s emphasis on creating complex and visually appealing forms, coupled with its ease of use, makes it a compelling choice for WordPress users seeking advanced form-building capabilities.
That’s my list of the best alternatives to WPForms. Next, I’ll answer some questions we often receive at WP101.
Frequently Asked Questions on WPForms & Alternatives (FAQs)
Is there a free version of WPForms?
Yes, WPForms offers a Lite version that is free to use. It’s a basic online form builder ideal for simple contact forms. But it also has features like payment integration, automated email notifications, and more. The paid version gives you advanced features that include calculators, email integrations, smart conditional logic, file uploads, user journeys, and more.
Is WPForms better than Contact Form 7?
WPForms is often preferred over Contact Form 7 for its user-friendly interface, drag-and-drop form builder, and extensive features like conditional logic and form templates. However, the choice depends on specific needs and familiarity with each plugin.
What is the best form creator for WordPress?
The best form creator for WordPress depends on your requirements. WPForms, Gravity Forms, Ninja Forms, and Formidable Forms are among the top choices due to their features, ease of use, and integration capabilities.
What is the difference between WPForms and Gravity Forms?
WPForms is known for its beginner-friendly interface and straightforward setup, while Gravity Forms offers more advanced features like multi-page forms, conditional logic, and extensive integrations. Gravity Forms is typically preferred by developers and users needing complex form functionalities.
What are the alternatives to WPForms?
Popular alternatives to WPForms include Gravity Forms, Ninja Forms, Jotform, Formidable Forms, Typeform, MetForm, and Thrive Leads. Each offers unique features and strengths depending on specific form-building needs.
Does Typeform integrate with WordPress?
Yes, Typeform offers integrations with WordPress through plugins or embedding options. It provides a unique, conversational form-building experience that differs from traditional form plugins like WPForms.
Can I create payment forms with Ninja Forms?
Yes, Ninja Forms supports payment integrations with popular services like PayPal and Stripe, allowing you to create and manage payment forms directly within your WordPress site.
Is MetForm suitable for beginners?
MetForm offers a user-friendly interface with drag-and-drop functionality, making it suitable for beginners. It provides advanced form-building features like conditional logic and multi-step forms, catering to both novice and experienced users.
How can I migrate forms from one plugin to another?
Most form builder plugins offer import/export functionalities to transfer forms and data between plugins. Consult each plugin’s documentation or support for specific instructions on migrating forms.
Can I customize the look of forms created with these plugins?
Yes, all mentioned plugins offer customization options to match your website’s branding and design requirements. You can modify colors, fonts, layouts, and add custom CSS where necessary to achieve the desired look for your forms.
Choosing the right form builder plugin for your WordPress site is essential for enhancing user engagement, capturing leads, and optimizing conversions.
I recommend that you evaluate your requirements, consider the features that matter most to you, and choose the plugin that best aligns with your website goals and user needs. With the right form builder plugin, you can create seamless, professional forms that enhance your website’s functionality and user experience.
WPForms stands out for its user-friendly interface and versatile features, making it a popular choice among WordPress users.
Learn How to Use WPForms Here »
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