Do you want to find the best email marketing service for your WordPress site?
WordPress is a fantastic platform for creating websites, but it doesn’t have built-in email marketing functionality. That’s where email marketing services come in. These services allow you to create email lists, design email newsletters, and track your email marketing campaigns.
We’ve been in the email marketing trenches for a while and can tell you from experience which ones are the best.
In this guide, we give you our top 3 choices as well as the most popular email marketing services you can sign up for right away to start your email marketing campaigns.
Top 3 Email Marketing Services
| Known for | Best For | Pricing | Free Trial | |
|---|---|---|---|---|
| Constant Contact | Easy to use, high deliverability rates | Beginners, bloggers, and small businesses | $12 per month | 14 days |
| Brevo | Omnichannel approach with email, SMS, and push notifications | Businesses and online stores | $25 per month | 30 days |
| HubSpot | All-in-one marketing hub | Growing businesses | $15/month | 14 days |
How We Test and Review Email Marketing Services
We picked the best email marketing services from experience as well as by trying and testing their services. We look at their features, user reviews, and how well they integrate with WordPress. Here’s our process:
- Core Features & Integration: We test ease of use, list-building tools, email design, and WordPress compatibility.
- Advanced Features: We analyze automation tools, segmentation options, and e-commerce functionality (if relevant).
- Value & Support: We assess pricing, free trials, and customer support quality.
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What’s in This Guide?
- What to Look For in a Good Email Marketing Service
- The Best Email Marketing Services for WordPress
- Verdict: Which Email Marketing Service is the Best?
- FAQs: Best Email Marketing Services
What to Look For in a Good Email Marketing Service
Here’s a breakdown of key factors to consider when choosing a good email marketing service:
- Deliverability Rates: High email deliverability ensures your messages reach your subscribers’ inboxes and avoid spam filters.
- Templates & Builder: A library of pre-designed templates can jumpstart your email creation process and ensure a polished look. Look for a user-friendly interface with a drag-and-drop editor for creating professional-looking emails without needing design expertise.
- Simple Automation Setup: The platform should offer an intuitive way to build automated email sequences without getting bogged down in technical complexities. Also, consider the level of automation you need. Basic services might offer welcome emails, while advanced platforms provide complex workflows with conditional logic.
- Segmentation and Targeting: The ability to segment your email list based on demographics, behavior, and interests allows for targeted campaigns with greater impact.
- Landing Page Creation: Building landing pages within the email marketing platform can streamline your workflow and capture leads more effectively.
- Integrations: Choose a platform that integrates with your existing CRM, e-commerce platform, or other digital marketing tools for a unified experience.
- Pricing Structure: Compare pricing based on your subscriber list size and features offered by different plans. Choose a platform that scales with your business growth.
Aside from this, reliable customer support is crucial for troubleshooting issues and getting assistance when needed.
When it comes to sending out emails, you want to make sure you’re compliant with data privacy laws and regulations. Ensure the platform adheres to these regulations and offers robust security measures to protect subscriber data.
With these factors in mind, let’s take a look at the best email marketing services.
The Best Email Marketing Services for WordPress
1. Constant Contact
Constant Contact is the best email marketing service that prioritizes ease of use, high deliverability rates, and a comprehensive suite of tools.
Constant Contact offers hundreds of ready-to-use email templates. Plus, it’s known for its user-friendly interface and drag-and-drop builder. This makes it easy to create professional-looking emails even without coding knowledge.
One of its biggest strengths is its high email deliverability rate. This means your emails are more likely to land in your subscribers’ inboxes and will avoid the spam folder.
What we love about the platform is its AI tools. This makes it easy to instantly turn your thoughts into emails, websites, social posts, and more. You can also generate recommended subject lines.
When we set up Constant Contact, we realized how effortlessly it integrates with WordPress. This lets us sync contact lists and manage subscriber forms. It could potentially even let you manage campaigns from your WordPress dashboard (depending on your plan).
You’ll be able to target specific audience segments with personalized email campaigns for higher engagement. Added to this, the robust reporting tools allow you to track campaign performance, analyze open rates, click-through rates, and other key metrics to optimize your marketing efforts.
Now, Constant Contact offers a variety of features beyond just email marketing, such as landing page creation, event management, and basic marketing automation. This can be helpful if you want a one-stop shop for your marketing needs.
Constant Contact Features
- Easy to Use: Great for beginners to set up and connect to WordPress
- Drag-and-Drop Builder: Create professional emails without coding knowledge
- High Deliverability: Emails land in inboxes, not spam folders
- All-in-One Marketing: Manage emails, landing pages, events, and basic automation in one place
- Cost-Effective: Free plan & good pricing for smaller lists
- AI Content: Generate recommended content and subject lines
- Automation: Create automated paths for emails
- Contact Segmentation & Reporting: Powerful insights into open, click-through rates and more
Who is Constant Contact Best For?
Constant Contact is a solid choice for beginners, small businesses, or those who prioritize ease of use and a high deliverability rate. It’s best if you are:
- New to email marketing
- A small business on a budget
- One who wants strong delivery rates
Constant Contact Pricing
Starts at $12 per month and the price is based on the number of contacts you have. So you can start small and scale to premium plans as your list grows.
Sign up for Constant Contact »
2. Brevo
Brevo, formerly known as Sendinblue, is a cloud-based all-in-one marketing and CRM platform.
When it comes to email marketing, you can create beautiful and engaging email campaigns with a user-friendly drag-and-drop builder. Segment your audience for targeted messaging and personalize content for higher engagement.
Now Brevo goes beyond just email marketing, offering a comprehensive set of tools to manage your interactions and nurture leads throughout the customer journey.
You can manage all your marketing communication channels under one roof – emails, SMS, CRM, and more. This simplifies your workflow and saves you time. Plus, Brevo’s Messaging API ensures your messages reach their destination.
When we tested Brevo, what stood out was its ability to automate repetitive tasks and create personalized customer journeys. This lets you send triggered emails based on customer behavior, and automate birthday greetings or abandoned cart reminders.
You can also send automated emails triggered by specific actions, such as welcome emails for new subscribers, order confirmations, or password reset requests.
Overall, it streamlines your marketing efforts.
Want to grow your email list? Brevo lets you build high-converting landing pages to capture leads and grow your email list. There’s an option to design eye-catching opt-in forms to encourage website visitors to subscribe.
Coming to tracking the performance of your emails, Brevo gives you valuable insights into your marketing performance. It tracks key metrics like open rates, click-through rates, and conversion rates to understand what’s working and make data-driven decisions.
Brevo Features
- Targeted Campaigns: Craft personalized email marketing to engage your audience and sell products
- SMS & WhatsApp Marketing: Reach customers directly on their phones with targeted SMS or WhatsApp messages
- Grow Your List: Capture leads with easy-to-embed custom forms
- Unmatched Deliverability: Send transactional emails, SMS, and WhatsApp messages
- Landing Pages & Conversions: Build unique pages to drive traffic and generate leads
- Real-Time Engagement: Send timely web and mobile push notifications
- Mobile Wallet Integration: Connect with customers conveniently through their mobile wallets
- Streamlined Meetings: Clients can book meetings and host video conferences seamlessly
Who is Brevo Best For?
Ideal for businesses that want to manage email marketing, SMS, landing pages, forms, and more from a single hub. It lets you nurture leads, build stronger relationships, and drive higher engagement. It’s best for those looking to:
- Simplify your marketing efforts
- Build stronger customer relationships
- Drive engagement across multiple channels
- Boost efficiency with automation
- Scale your marketing as you grow
Brevo Pricing
Brevo offers a free version with limited features, and paid plans start at around $25 per month. Pricing scales based on the number of emails you send and the additional features you choose.
3. HubSpot
HubSpot offers a suite of marketing, sales, and CRM tools. Your email marketing efforts seamlessly integrate with landing pages, lead nurturing workflows, and customer service interactions. It aims to give you a unified customer experience.
Inside its email marketing section, you can design beautiful and professional emails visually, with pre-designed templates or a customizable canvas.
It gives you options to craft targeted email campaigns that resonate with specific audience segments based on demographics, interests, or behavior. This personalization increases engagement and conversion rates.
Need to test different subject lines, email content, and CTAs? You can with A/B testing to optimize your campaigns for maximum impact.
Next, detailed analytics provide valuable insights into subscriber behavior and campaign performance.
And finally, you can use automated email workflows in your campaigns. For example, you can welcome new subscribers with a warm greeting, send abandoned cart reminders, nurture leads with educational content, or trigger birthday wishes – all on autopilot.
You can use branching or conditional logic within your workflows. Emails can be tailored based on subscriber behavior or preferences within the automation sequence.
With this in mind, we see that HubSpot positions email marketing as part of a larger inbound marketing strategy. It helps you attract, engage, and delight customers. This holistic approach fosters long-term customer relationships.
HubSpot Features
- Drag-and-Drop Builder: Use pre-designed templates or a customizable canvas to craft emails
- Mobile-Responsive Design: Emails display beautifully across all devices: desktops, tablets, and smartphones.
- Personalization Tools: Personalize email greetings, content, and CTAs (calls to action) using subscriber data
- List Segmentation: Segment lists based on demographics, interests, behavior, or any other data point.
- Dynamic Content: Automatically insert personalized content blocks into your emails based on subscriber details.
- Automated Email Sequences: Set up automated email workflows triggered by subscriber actions.
- Detailed Email Analytics: Track key metrics like open rates, click-through rates, bounce rates, and unsubscribes
Who is HubSpot Best For?
HubSpot email marketing is best suited for businesses and organizations looking for an all-in-one solution that combines email marketing, CRM, automation, and analytics to effectively engage their audience and drive results.
It’s best for those who want to:
- Embrace inbound marketing and want to integrate email marketing with other marketing and sales efforts.
- Get user-friendly tools with drag-and-drop builders, segmentation options, and basic automation capabilities.
- Use an all-in-one platform for marketing, sales, customer service, and content management.
HubSpot Pricing
HubSpot’s email marketing pricing structure offers a free plan and tiered paid plans that scale with the size of your email list. Starter plan starts at $15 per month. There’s a free plan to email up to 2000 contacts which is perfect for businesses that are just starting out.
4. Omnisend
Omnisend is an email marketing platform that’s a better option for eCommerce businesses.
First, it integrates effortlessly with popular e-commerce platforms like Shopify, Magento, WooCommerce, and many others. This allows for a smooth flow of data between your store and your email marketing efforts.
When we used Omnisend, we were greeted with a library of pre-built automation workflows catering to various e-commerce scenarios, such as welcome series, post-purchase follow-ups, win-back campaigns, and more. This saves you time and ensures you’re hitting key touchpoints with your customers.
There’s more! You can segment your audience based on demographics, purchase history, browsing behavior, or other criteria. This allows you to craft highly personalized email campaigns that resonate with specific customer segments and drive higher engagement.
It comes with all the essential email marketing features that include templates, drag and drop builder, and A/B testing to optimize your campaigns.
Omnisend Features
- Multichannel Marketing: Reach customers across various platforms seamlessly.
- Automation Workflows: Create personalized customer journeys with automated workflows.
- Segmentation and Targeting: Target specific audience segments with precision.
- Dynamic Content: Personalize emails based on recipient data dynamically.
- A/B Testing: Optimize campaigns with split testing functionality.
- Analytics and Reporting: Monitor campaign performance with detailed insights.
- Integration with E-commerce Platforms: Sync store data for targeted campaigns.
Who is Omnisend Best For?
Omnisend is a strong choice for e-commerce businesses seeking a user-friendly platform with features specifically designed to boost online sales and customer engagement. However, if access to detailed deliverability data or extensive design customization is a top priority, you might want to explore other email marketing services alongside Omnisend.
Omnisend Pricing
5. AWeber
AWeber shines with its user-friendly interface, affordable pricing, and unique features like a landing page builder and split testing for subject lines. If you’re a small business or beginner looking for a reliable and easy-to-use email marketing platform, AWeber is a strong contender to consider.
What stood out to us is that they have a team of in-house deliverability experts who ensure reliable email delivery. So you can be sure that your email skips the spam folder and goes to the recipient’s inbox.
Another thing that sets AWeber apart is its focus on what small businesses and beginners really need. They offer a fantastic landing page builder right within the platform. That means you can design capture pages to capture new email subscribers without needing a separate tool. Overall, it keeps things nice and simple.
And speaking of simplicity, AWeber has all the core features you need to launch powerful email campaigns. You can segment your audience, set up automated email sequences (welcome new subscribers with a bang!), and even track your results to see what’s working and what’s not.
Plus, let’s not forget their stellar customer support. They’ve got your back 24/7 with phone, email, and live chat options. If you ever get stuck, there’s always someone there to help you out.
In a nutshell, AWeber is affordable, user-friendly, and has all the essentials you need to create high-converting email campaigns.
AWeber Features
- Drag-and-Drop Email Builder: Create visually appealing emails without coding
- Landing Page Builder: Design high-converting landing pages to capture leads within the platform
- AI Writing Assistant: Create content quickly and smartly
- Mobile Editor: Create, update, and check emails on the go.
- List Tagging & Segmentation: Target specific audience segments with relevant email campaigns.
- Email Automation: Automate email sequences based on subscriber actions (e.g., welcome emails, abandoned cart reminders)
- Email Analytics & Reporting: Track key metrics to understand campaign performance
- 24/7 Customer Support: Get help whenever you need it via phone, email, or live chat
Who is AWeber Best For?
AWeber email marketing is best suited for small to medium-sized businesses, entrepreneurs, and content creators seeking a user-friendly platform to streamline their email marketing efforts.
Whether you’re a solopreneur or a growing business, AWeber provides the essential features and automation to effectively manage and scale your email marketing strategies.
AWeber Pricing
The Lite plan starts at $14.99 per month with unlimited email subscribers. Get started for free with a plan for up to 500 subscribers.
6. MailerLite
MailerLite is an affordable email marketing platform that comes with all the essentials you need to kickstart your email marketing strategy.
First, it has an awesome drag-and-drop builder. No coding involved, just drag and drop elements to design beautiful emails that resonate with your audience. Plus, they offer a library of pre-made templates to jumpstart your creativity.
MailerLite also allows you to automate some repetitive tasks, like sending welcome emails to new subscribers or re-engaging those who haven’t interacted with you in a while. It’s a great way to save time and stay connected with your audience.
Another perk, especially if you’re on a budget, is their free landing page builder. This lets you capture leads and grow your email list without needing a separate tool. It keeps things nice and simple, which is a win in our books.
You also get signup forms and popups – even on the free plan! This is a big plus as it helps you grow your email list fast.
Once you get on a paid plan, you can start selling digital products on MailerLite itself.
MailerLite Features
- Sell digital products: Monetize content effortlessly with integrated sales features
- Unlimited templates: Access a vast library of diverse email designs
- Dynamic emails: Personalize content based on recipient behavior and data
- Auto resend campaign: Boost engagement by automatically resending to non-openers
- Unsubscribe page builder: Customize unsubscribe pages for better user experience
- Multivariate testing: Optimize campaigns by testing multiple variables simultaneously
- Multiple automation triggers: Send emails based on various user interactions
- AI writing assistant: Enhance content with AI-driven suggestions and insights
- Smart sending: Optimize delivery times for maximum engagement
Who is MailerLite Best For?
For someone starting out, MailerLiter hits all the right notes. It’s user-friendly, affordable, and has all the essentials you need to launch effective email campaigns. That said, it might not be the best fit for businesses needing super advanced features or super in-depth analytics.
MailerLite Pricing
MailerLite plans start at $18 per month with a 30-day free trial. They even have a free plan that lets you get started with the basics and build a subscriber list up to 1,000 strong.
7. Drip
Drip is built specifically for online businesses and eCommerce sites.
First off, Drip is all about automation. You can set up these workflows – like automated email sequences – to nurture leads, win back inactive customers, and even trigger personalized messages based on what people browse or abandon in their carts. Basically, you can create your own marketing robot that works for you 24/7, keeping your customers engaged.
Next, Drip lets you segment your audience and tailor emails based on all sorts of criteria.
Purchased a specific product? Left something behind in their cart? Browsing a particular category? Drip can use that information to send highly relevant emails that resonate with each customer. It’s a surefire way to grab their attention and increase engagement.
And let’s not forget design. Drip’s drag-and-drop builder makes it easy to create beautiful, on-brand emails, even if you’re not a design whiz. Plus, they integrate with all the major e-commerce platforms, so syncing your customer data and product information is a breeze.
Now, Drip might not be the cheapest option out there, but for the features it offers, especially the powerful automation capabilities, it’s a solid investment for eCommerce businesses. It can help you automate repetitive tasks, personalize your marketing efforts, and ultimately, drive more sales.
Drip Features
- Market across multiple channels: Email, social, and onsite pop-ups
- Deep behavior-based customer segmentation and personalization: Tailor your messaging by analyzing customer behavior and preferences.
- In-app insights and guidance: Real-time analytics and personalized recommendations directly within the platform
- Pre-built playbooks: To set up campaigns faster like the welcome series and abandoned cart
- One-click integrations: Connect your store with other marketing tools
- Split testinOptimize campaign performance with intelligent A/B testing
Who is Drip Best For?
If you’re serious about taking your e-commerce email marketing to the next level, Drip is a platform you should strongly consider. You can set it up so that it operates like a dedicated email marketing assistant working behind the scenes, helping you connect with customers and grow your business.
Drip Pricing
Starts at $39 per month. There’s a 14-day free trial with no credit card required.
8. Moosend
Moosend is a good email marketing service with automation features that are worthy of noting!
Their drag-and-drop builder lets you design beautiful emails that reflect your brand. Plus, their segmentation features are top-notch, so you can target your emails to specific groups of people with laser focus.
Here’s the thing that sets Moosend apart: Automation. Forget crafting and sending every email manually. Moosend’s automation features let you create personalized email sequences that run on autopilot. When a new customer signs up, a welcome email goes out. When a cart gets abandoned, a friendly reminder is sent to bring them back. This saves you a ton of time and keeps your audience engaged, which is a win-win.
Moosend goes beyond just email, though. They let you incorporate SMS and push notifications into your marketing mix.
Moosend Features
- Automated Email Sequences: Design personalized email workflows triggered by subscriber actions
- Drag-and-Drop Email Builder: Create visually appealing emails with pre-designed templates or a customizable canvas.
- A/B Testing: Test different subject lines, email content, and CTAs (calls to action)
- Campaign Performance Tracking: Monitor key metrics like open rates, click-through rates, and conversion
- Multi-Channel Approach: Integrate SMS and push notifications alongside email marketing
- Advanced Segmentation: Segment your email list based on demographics, purchase history, browsing behavior, and more
- Dynamic Content: Personalize email content automatically based on subscriber data
Who is Moosend Best For?
If you’re looking for an email marketing platform that delivers powerful automation, omnichannel marketing, and robust core features, Moosend is an excellent choice. It essentially provides access to a full-service email marketing team so you can develop targeted campaigns that generate tangible results.
Moosend Pricing
Moosend has a free plan with the basic features to get you started with up to 1,000 subscribers. This lets you test-drive the platform and see if it’s a good fit before committing. Plus, their paid plans are competitively priced and grow as your email list does. You can get started as low as $9 per month.
9. ConvertKit
ConvertKit is built specifically for creators like bloggers, course builders, and artists. It integrates seamlessly with popular creative platforms and features landing pages specifically designed to capture leads from opt-in forms.
It is built specifically for creators like bloggers, course builders, and artists. It integrates seamlessly with popular creative platforms and features landing pages specifically designed to capture leads from opt-in forms.
It comes with a tagging system and automation features to send targeted email sequences based on subscriber behavior and interests.
One thing we need to stress on here is that unlike general email marketing platforms, ConvertKit caters to the specific needs of creators, offering features that integrate with their workflow and audience.
ConvertKit Features
- Visual automation builder: Easily create complex email sequences visually
- Subscriber tagging and segmentation: Target subscribers based on interests and behavior
- Customizable email templates: Create professional emails quickly with customization options
- Landing page builder: Capture leads with customizable landing pages
- Email broadcasts and sequences: Send one-time or automated email series
- Integration with third-party tools: Seamlessly connect with other platforms and tools
- Subscriber opt-in forms: Capture emails with customizable embedded forms
- Reporting and analytics: Track email performance with insightful data
- Responsive customer support: Get help quickly via email and live chat
Who is ConvertKit Best For?
ConvertKit is ideal for:
- Content creators (bloggers, YouTubers, podcasters)
- Online course creators and coaches
- Artists, musicians, and other solopreneurs
ConvertKit Pricing
There’s a free plan for up to 1,000 subscribers so you can experiment with ConvertKit’s core features before committing to a paid plan.
The Creator plan starts at $25 per month and unlocks advanced features like automations, seamless integrations, and subscriber segmentation Prices increase as your list grows.
10. Mailchimp
Mailchimp offers an intuitive platform that is easy to use, making it accessible to users with varying levels of technical expertise.
It provides a wide range of features including email templates, automation, A/B testing, segmentation, and analytics, allowing users to create and optimize effective email campaigns.
You can integrate seamlessly with various e-commerce platforms, CRMs, and other third-party tools, to streamline workflows and data management.
Now, Mailchimp’s automation features make it possible to set up triggered email sequences based on specific actions or behaviors, helping to nurture leads and drive conversions automatically.
Added to this, it provides detailed analytics and reporting tools that give insights into email performance, helping you measure the effectiveness of their campaigns and make data-driven decisions.
What stands out about Mailchimp is that it offers responsive customer support, extensive documentation, tutorials, and resources such as blogs and webinars to help users get the most out of the platform.
Overall, Mailchimp’s combination of user-friendly interface, robust features, scalability, and support make it a good choice for businesses and marketers looking to harness the power of email marketing effectively.
A big flaw in Mailchimp is that they charge for subscribers that are both active and unsubscribed. If they’re on your list, you get charged. You have to manually go into your lists and delete unsubscribed users from time to time to make sure you don’t pay extra for them.
Mailchimp Features
- Drag-and-Drop Builder: Create beautiful and professional emails with user-friendly templates or a customizable canvas, even if you’re not a design pro
- Marketing Automation: Design automated email sequences triggered by subscriber actions
- A/B Testing: Test different subject lines, email content, and CTAs
- Transactional Emails: Send automated emails triggered by specific actions (e.g., order confirmations, password resets)
- Audience Management and Targeting: Group your email list based on demographics, purchase history, browsing behavior, and more
- Landing Pages: Design high-converting landing pages to capture leads and grow your email list
- Signup Forms: Create customizable signup forms to integrate with your website and social media channels.
- Campaign Performance Tracking: Monitor key metrics like open rates, click-through rates, and conversions
- Integrations: Connect Mailchimp with various third-party applications to extend its functionality (e.g., e-commerce platforms, CRM software).
Who is Mailchimp Best For?
Mailchimp caters to both small businesses and large enterprises, offering scalable plans that can accommodate businesses of all sizes.
Mailchimp Pricing
Starts at $13 per month. There’s a free plan as well.
11. GetResponse
GetResponse is an all-in-one toolbox to streamline your marketing efforts and eliminate the need for multiple platforms.
You can create captivating emails, design landing pages to grab leads and nurture relationships with automated campaigns.
Forget crafting and sending every email manually. GetResponse’s automation features let you create personalized email sequences that run on autopilot.
Their advanced A/B testing features let you test different subject lines, email content and calls to action. This helps you optimize campaigns for maximum impact and ensure your emails resonate with your audience.
It also comes with a built-in conversion funnel feature that allows you to design multi-stage automated marketing campaigns aimed at driving conversions.
If you’re selling products online, GetResponse integrates seamlessly with your e-commerce platform. You can send targeted emails based on purchase history, recommend related products, and even recover abandoned carts.
GetResponse Features
- Automation Builder: Build automated email sequences for personalized journeys
- Conversion Funnels: Design multi-stage campaigns to drive conversions
- Segmentation: Group contacts based on behavior for targeted campaigns
- eCommerce Marketing: Sell products directly through your emails
- Web Forms: Create & embed forms to grow your email list
- Autoresponders: Set automated replies to emails & nurture leads
Who is GetResponse Best For?
GetResponse is a good choice for:
- Businesses of all sizes, from startups to established companies
- Those looking for an all-in-one marketing solution
- Those with lead generation and conversion goals
GetResponse Pricing
Whether you’re starting small or managing a large email list, GetResponse has a plan that fits your needs. Email marketing plans start at $15 per month.
12. ActiveCampaign
ActiveCampaign is an email marketing service that lets you create targeted, timely, and personalized email campaigns that drive engagement and deliver results.
With broadcast emails, you can easily communicate with your entire subscriber list at once, delivering one-time email campaigns to reach everyone efficiently.
Moreover, ActiveCampaign’s triggered email functionality enables you to automate your email communication based on specific triggers such as purchases, website visits, or engagement levels. This ensures that emails are sent at the most opportune moments, maximizing relevance and impact.
For targeted messaging, ActiveCampaign allows you to segment your audience based on various factors, ensuring that the right message reaches the right person at the right time. This level of segmentation enhances personalization and increases the effectiveness of your email campaigns.
ActiveCampaign also offers email autoresponders, enabling you to promptly respond to customer actions such as sign-ups or purchases. Whether it’s sending welcome emails, starting a welcome series, or delivering lead magnets, you can automate your email responses to provide a seamless experience for your audience.
Also, ActiveCampaign offers transactional email to ensure that critical emails, such as order confirmations or password resets, reliably reach your customers’ inboxes. This helps maintain a connected experience and fosters trust with your customers.
Finally, you can schedule emails for specific dates and times, making it easy to plan and coordinate email campaigns around events, holidays, birthdays, or sales events. This feature adds flexibility and convenience for you in managing your email marketing efforts.
ActiveCampaign Features
- Automation: Create complex workflows with ease
- Segmentation: Target audience based on various factors
- Email Personalization: Deliver personalized messages to subscribers
- Autoresponders: Automate responses to customer actions
- A/B Testing: Optimize campaigns with split testing
- Reporting and Analytics: Track performance and gain insights
- Integrations: Seamlessly connect with other tools and platforms
- Transactional Emails: Ensure critical emails reach inboxes reliably
Who is ActiveCampaign Best For?
ActiveCampaig stands out for its automation and segmentation features. It’s great for small and medium businesses as well as eCommerce businesses.
ActiveCampaign Pricing
Starts at $49 per month with a 14-day free trial.
That’s our pick of the best WordPress email marketing plugins and services. Now that we’ve taken a look at what the market has to offer, we’ll give you our final recommendations.
Verdict: Which Email Marketing Service is the Best?
Every email marketing solution has something different and unique to offer. Keeping in mind their ease of use, features, and pricing, here’s our final verdict:
For Beginners and Growing Businesses: Constant Contact comes with a user-friendly interface, drag-and-drop builder, and free plan with limited features, Constant Contact is a great starting point for businesses new to email marketing.
For Ecommerce Businesses: Brevo (formerly Sendinblue) offers features specifically geared towards online stores, including abandoned cart reminders, product recommendations, and segmentation based on purchase history.
For Marketing-Focussed Businesses: HubSpot goes beyond just email marketing, offering a comprehensive suite of marketing tools like landing page creation, social media management, and CRM functionalities. This all-in-one approach can streamline your marketing efforts, especially for businesses with growing marketing teams.
Here’s a quick recap:
| Known for | Best For | Pricing | Free Trial | |
|---|---|---|---|---|
| Constant Contact | Easy to use, high deliverability rates | Beginners, bloggers, and small businesses | $12 per month | 14 days |
| Brevo | Omnichannel approach with email, SMS, and push notifications | Businesses and online stores | $25 per month | 30 days |
| HubSpot | All-in-one marketing hub | Growing businesses | $15/month | 14 days |
Bonus: Grow Your Email List
Growing your email list is crucial for building relationships with your audience and driving website traffic.
If you’re serious about getting more subscribers, then you need a lead generation tool.
Our top pick is OptinMonster. It offers a variety of optin form templates, including popups, slide-ins, scroll boxes, and more.
You can create visually appealing and engaging forms to grab visitors’ attention and encourage them to sign up for your email list. There’s a whole library of templates and a visual drag-and-drop builder to customize your campaigns.
Now, what really stands out about this tool is that you can display optin forms based on visitor behavior. For example, you can show a popup when someone is about to leave your website (exit-intent) or after they scroll down a certain percentage of the page (scroll trigger). This targeted approach makes your offer more relevant and improves conversion rates.
All you have to do is select the rules you want to add. There’s no coding involved at all.
There’s more! OptinMonster allows you to test different versions of your optin forms to see which ones convert better. You can experiment with headlines, layouts, color schemes, and calls to action to optimize your forms for maximum lead generation.
The best part is that you can integrate OptinMonster with popular email marketing tools like Constant Contact, Mailchimp, AWeber, ConvertKit, and many more. This lets you automatically add new subscribers to your email list.
With OptinMonster, you won’t have to resort to guesswork. It tracks the performance of your optin forms with detailed analytics and reporting tools. So you can gain insights into what’s working and what can be improved to further optimize your email list growth strategy.
Get started with OptinMonster here »
If you’re looking to build a simple contact form or optin form, then try out WPForms. It’s the most powerful form builder for WordPress that lets you create any kind of form you need for your site – all with a few clicks.
That’s it! Next, we answer questions our users often ask us about email marketing services.
FAQs: Best Email Marketing Services
Do any email marketing services offer free plans?
Yes! Several services offer free plans with limited features, like Constant Contact and HubSpot. This lets you test-drive the platform before committing.
How much do email marketing services typically cost?
Pricing varies depending on the service and features offered. Some offer freemium plans, while others have paid plans starting around $9 to $25 per month. Pricing typically increases as your subscriber list grows.
What if I’m still not sure which service is right for me?
Many email marketing services offer free trials. Take advantage of these trials to explore different platforms and see which one best suits your needs and workflow.
What are some key features to look for in an email marketing service?
- Ease of Use: Drag-and-drop builder, user-friendly interface.
- Automation: Welcome emails, abandoned cart reminders, etc.
- Segmentation and Targeting: Target emails based on demographics and behavior.
- Landing Page Creation: Build landing pages to capture leads within the platform.
- Integrations: Connect with your CRM, e-commerce platform, etc.
Which is the best email marketing service for nonprofits?
Constant Contact is known for its user-friendly interface and features like event management tools, which can be valuable for non-profit events. They also offer a free trial.
My WordPress site isn’t sending emails, how to fix it?
To fix email issues with WordPress you need to install the WP Mail SMTP plugin. It will set up SMTP on your site and route emails through proper email sending configurations. This ensures that your emails are received as well as delivered. Learn more here: WP Mail SMTP 101.
What are some WordPress newsletter plugins?
MailPoet, Brevo, Icegram, FluentCRM, and ConvertKit are some of the most popular WordPress plugins for email newsletters.
Which is the best email marketing service for bloggers?
ConvertKit is tailored for creators, it offers landing pages specifically designed to capture leads from opt-in forms, ideal for bloggers building their email lists. They also excel in tagging and automation for personalized email sequences.
We hope you found this guide helpful. Next, you may also want to see our guide on 7 Best Form Builder Plugins for WordPress (Compared) to build email subscription forms.
If you’re just getting started with WordPress, we can help you learn how to use the platform to maximize your online reach. Sign up for our video tutorials to unlock your WordPress website’s full potential and get a 7-day free trial!