Let’s be honest: seeing your traffic numbers climb is exciting. But if those visitors leave without subscribing or buying, that traffic is just a vanity metric.
The real secret to a successful WordPress site isn’t just getting more visitors – it’s getting more value from the visitors you already have.
I’ve spent years teaching WordPress, and I’ve learned that the right conversion tool often drives more revenue than a massive SEO campaign. At WP101, we rely on optimization plugins like OptinMonster to capture leads and MonsterInsights to see exactly what’s working, and we’ve seen amazing results.
For this guide, I did the heavy lifting for you. I personally tested dozens of conversion optimization plugins to separate the hype from the helpers. Whether you need to grow your email list, boost sales, or simply understand your audience better, these are the tools that’ll help you stop losing leads, and start seeing real growth.
Why Optimize Conversions in WordPress
As a site owner, it is easy to get caught up with chasing traffic. I see many people obsessing over their page view counts every day. However, visitors who don’t take action are just numbers on a screen.
Conversion optimization turns those visitors into email subscribers, paying customers, and loyal readers who actually engage with your content. It shifts the focus from vanity metrics to actual growth.
In my opinion, fixing your conversion rate is often smarter than simply trying to get more visitors. In fact, it’s often cheaper and easier to get more value from the traffic you already have, compared to trying to increase your traffic through paid ads or long SEO campaigns.
That’s where conversion optimization plugins come in. They make it easy to capture more leads, track what’s working, and turn your traffic into real business results without needing to hire a developer.
My Proven Method for Testing Conversion Optimization Plugins
Conversion optimization can transform a struggling website into a profitable business, but choosing the wrong tool can actually hurt your progress.
I’ve seen too many site owners get caught up in the promise of instant growth, only to end up with intrusive popups that annoy visitors and drive them away.
I’ve also also tested plenty of plugins that look impressive on the sales page but ended up slowing down my site.
That’s why I made sure to test these plugins by installing them on live demo sites and tracking how they performed in real scenarios. I wanted to see which ones actually helped capture leads, boost sales, and provide useful insights without slowing down my site.
In more detail, here’s how I personally tested each conversion optimization tool in this list:
- Setup speed: I timed the entire process from installation right through to launching my first campaign. In my experience, if a tool takes too long to configure, it often gets abandoned, so I looked for plugins that let you hit the ground running.
- Conversion features: Rather than just looking at the feature list, I tested each tool’s popups, forms, A/B tests, and analytics dashboards myself.
- Ease of use: I evaluated how quickly I could customize campaigns and understand its reports without reading the documentation. Ideally, a conversion optimization tool should be intuitive, so you don’t need to constantly refer to the manual.
- Performance impact: I checked page load times before and after activating each plugin to confirm they didn’t hurt my site’s performance. This is critical because a slow site can damage your SEO rankings and drive visitors away before they even see your offers.
- Integration quality: I connected each tool to email services, payment plugins, and analytics tools to check their compatibility. I looked for seamless connections that sync data automatically, rather than ones that require complex API setups.
- Pricing transparency: I compared free plans, paid tiers, and upgrade costs to see which conversion optimization tools offered the best value. I specifically looked for hidden limits on views or contacts that might force you to upgrade sooner than you’d like.
Why Trust WP101
Here at WP101, we have over 16 years of experience helping people learn how to use WordPress.
I test every single tool on real websites before I write about it. I do this to ensure I’m sharing practical, real-world advice, so you can optimize your site with confidence.
If you’re new to WordPress and want to see exactly how to install the plugins I cover in this guide, I recommend our video tutorials. They offer clear, step-by-step instructions to help you get started quickly.
Get started with WP101 Courses »
1. OptinMonster – Best Conversion Optimization Plugin for Growing Email Lists
OptinMonster helps you get more email subscribers by seamlessly adding popups, slide-ins, and forms to your WordPress website. It also features powerful targeting rules, so you can display these forms at the exact moment a visitor is most likely to engage with them.
We use OptinMonster across many of our partner brands to manage popups, slide-ins, and floating header banners that highlight special deals and resources. In fact, we recently grew our WPBeginner mailing list by 600% just by using OptinMonster.
My Experience
In my opinion, building an email list is one of the most important tasks for any website owner. That’s why I was thrilled to see how quickly I could launch a campaign with OptinMonster.
The OptinMonster builder lets you drag and drop elements with ease, and it comes packed with ready-to-use templates. I was able to create my first popup in under five minutes without touching a single line of code.
One tip I always share is to treat your visitors like individuals. OptinMonster’s targeting rules let you do exactly that by showing the right message to the right person, at the right time.
For example, I created a campaign that only appeared to visitors who were specifically reading an article about selling ebooks online. This made the offer feel relevant and helpful rather than random.
I also adjusted the settings so the popup would only appear after the visitor had been reading for 30 seconds. In my experience, giving people time to read before making an offer makes them much more likely to convert.
However, my favorite OptinMonster feature is easily its Exit-Intent technology. This detects when a user is about to click away from your WordPress website. OptinMonster will then show a popup at that exact moment. I used this to display a final offer right at that last, critical second, helping me catch visitors who were about to leave my site forever.
Connecting OptinMonster to my email marketing service was effortless. In just a couple of clicks, I linked it to my platform, and new subscribers started appearing on my list automatically.
Finally, OptinMonster’s detailed analytics track each campaign’s performance. The dashboard displays view counts, conversion counts, and conversion rates so you can see your results at a glance.
The only downside is that OptinMonster’s built-in analytics are a bit basic. They are excellent for a quick overview, but if you require deep data, you might want to use a Google Analytics plugin as well.
Pros of OptinMonster:
- Easy-to-understand user interface
- Supports many different types of forms like popups and slide-ins to keep things interesting
- Plenty of templates that you can customize to match your WordPress blog or website
- Connects easily with most major email marketing services
- Built-in reports help you see how well your campaigns are performing
Cons of OptinMonster:
- The reporting dashboard is not as detailed as dedicated analytics software
- A few integrations might need a little manual setup
Pricing: You can get the lite version of OptinMonster for free from the WordPress plugin repository. If you want the advanced features, the paid plans start at $7 per month.
Why I Recommend OptinMonster: OptinMonster is my top pick for growing an email list without annoying your visitors with intrusive popups. I especially like OptinMonster’s Exit-Intent feature, as it gives you one last chance to connect with visitors before they leave your site.
If you’re looking for a way to get more subscribers without ruining the reading experience for your visitors, OptinMonster is a great option. It helps you build campaigns that look professional and work perfectly.
2. MonsterInsights – Best Conversion Optimization Plugin for Understanding Audience Behavior
MonsterInsights brings Google Analytics data directly into your WordPress dashboard, making it easy to see how people find and use your website.
I use MonsterInsights as my ‘source of truth’ for understanding audience behavior. It helps me see exactly which buttons are getting clicked and which forms are converting across my sites, without me ever needing to leave WordPress.
My Experience
In my experience, setting up Google Analytics manually can be tricky, but MonsterInsights makes it straightforward. It lets me connect any WordPress site to my Google account in just a few clicks.
During my testing, the first thing I looked at was MonsterInsights’ Publisher Report. I wanted to see exactly which affiliate links were getting clicked. MonsterInsights brought that data right into my admin panel, showing me which products were most popular with my audience.
Of course, data is only useful if you act on it. MonsterInsights makes this easier by showing your top-performing posts right in the dashboard. I use this to see what topics are trending, so I can write content that my audience actually wants to read.
I also tested MonsterInsight’s eCommerce tracking. It provided detailed sales data like conversion rates and average order value directly in my dashboard. This is vital for online stores because it shows you which products are actually driving revenue.
MonsterInsights’ real-time monitoring was another highlight. I watched as people browsed different pages, which helped me understand what content was getting attention right at that moment.
Finally, the form conversion tracking showed me which contact forms were working best. This helped me identify which pages I needed to improve, in order to get more leads.
While MonsterInsights is powerful, I did find that setting up ‘Custom Dimensions’ took a bit more time and required reading the documentation. This matches what I’ve heard from other users who aren’t data analysts.
Pros of MonsterInsights:
- Makes setting up Google Analytics incredibly simple since you don’t have to touch any code
- User-friendly dashboard showing only the numbers that actually matter
- Supports various data dimensions like demographics and interests
- Advanced eCommerce features help you get more sales
- Real-time tracking lets you see exactly what people are doing on your site right now
Cons of MonsterInsights:
- Setting up advanced custom tracking rules can be a bit tricky for beginners
- You might need to do some manual configuration if you have a very complex custom website setup
- May feel a bit overwhelming if you’re new to analytics
Pricing: MonsterInsights plans range from $99.50−$179.70. You can also download a free version of MonsterInsights from WordPress.org.
Why I Recommend MonsterInsights: This is my top choice for understanding which content and campaigns drive conversions.
If you need a plugin that transforms complex Google Analytics data into easy-to-understand insights, MonsterInsights is a must-have. It helps you make data-driven decisions that improve conversion rates.
3. Thrive Optimize – Best Conversion Optimization Plugin for Running A/B Tests
Thrive Optimize lets you run experiments on your landing pages directly inside WordPress. This means you don’t need to use any complex tracking codes or external software.
In my opinion, this makes Thrive Optimize perfect for site owners who want to improve conversions rates through A/B testing, but don’t have the necessary technical skills.
My Experience
For this test, I created a landing page for a fictional ’30-Day Fitness Challenge’ course. My goal was simple: I wanted to see if placing a video testimonial at the top of the page would improve my conversion rates compared to a standard hero image.
Straight away, I loved that I didn’t have to leave the WordPress dashboard. Since Thrive Optimize is an add-on for the Thrive Architect page builder, I just clicked the ‘A/B’ button right in Architect’s user interface.
Then, I duplicated my existing landing page, swapped the image for a video, and saved my changes.
The visual editor made this entire process seamless, and I didn’t have to touch a single line of code or paste snippets into my site header.
A quick tip I learned is to test big changes first. Changing a whole section usually gives you faster, clearer results compared to just changing a button color. Thrive Optimize makes this easy because you can clone an entire page and overhaul the layout in seconds.
After setting up these variations, I clicked ‘Start A/B Test.’ Thrive Optimize then handled everything else for me, showing visitors the different versions automatically.
Even better, I could monitor the test with ease using Thrive Optimize’s reporting dashboard. It also has an ‘automatic winner’ feature, where the plugin selects the winning design once it’s collected enough data. After that, it shows the winning design to 100% of your traffic.
Pros of Thrive Optimize:
- Intuitive interface simplifies the setup process
- No coding required to run complex split tests
- Detailed insights show exactly which variation drives more conversions
- Allows for unlimited test variations
- Integrates perfectly with Thrive Architect for a smooth workflow
Cons of Thrive Optimize:
- Running very large scale tests might impact your site’s performance, depending on your WordPress hosting provider
Pricing: You can purchase Thrive Architect and Thrive Optimize as a bundle for $160 per year. Alternatively, it’s included as part of the full Thrive Suite for $240 annually.
Why I Recommend Thrive Optimize: This is my top choice for running A/B tests without leaving WordPress. Thrive Optimize lets you create unlimited variations with just a few clicks, directly in the Architect page builder.
If you’re looking for a way to optimize your landing pages without technical complexity, then Thrive Optimize is the perfect choice. It helps you identify what works best so you can improve your conversion rates based on real data.
4. HubSpot – Best Conversion Optimization Plugin for Managing Leads and Customer Communication
HubSpot streamlines lead management by combining a customer relationship management (CRM) system, live chat, and email marketing into the same platform.
HubSpot is particularly popular with service-based businesses that need to keep all their customer data organized in one place without having to juggle multiple tabs or platforms.
My Experience
To really put HubSpot to the test, I installed it on a demo site for a fictional freelance consulting business. My goal was to see if I could manage incoming leads and communication from the same dashboard.
I started by replacing my standard contact form with a HubSpot-connected one. The setup was straightforward. As soon as I filled out the test form, the data appeared in a ‘Contact’ profile right in my HubSpot account.
The best part was tracking the visitor’s history, as I could see exactly which pages each user visited before filling out the form. In my experience, knowing that a potential client read your ‘Pricing’ page before contacting you helps you respond much more effectively.
Next, I enabled the live chat feature. I customized the chat widget to match my theme’s colors and opened an incognito window to simulate a visitor. The chat appeared instantly, and the transcript was saved to my HubSpot account automatically.
For anyone running a service business, having the visitor’s entire chat history and email history in the same place makes communication much easier.
Just be aware about cost scaling. While HubSpot has a generous free plan, the price can climb quickly once you start adding more advanced features.
Pros of HubSpot:
- Free plan offers enough essential features for small businesses to get started
- Centralizes marketing, sales, and customer service tools in one place
- User-friendly interface makes it easy to manage contacts
- Seeing which pages a contact visited provides great context for sales calls
- Live chat integrates perfectly with HubSpot CRM
Cons of HubSpot:
- Pricing can increase steeply as your contact list or needs grow
- The sheer number of features might be overwhelming for smaller teams
- Advanced customization may require some technical knowledge
Pricing: There’s a free plan available, so you can try HubSpot before you buy. Once you’re ready to upgrade, paid plans start at $15 per month, per seat.
Why I Recommend HubSpot: This is my top choice for managing leads and customer communication all in one integrated system.
For me, HubSpot’s detailed contact profiles are easily its standout feature. Being able to see exactly which pages someone visited before contacting you provides valuable context for every conversation.
If you need a conversion optimization platform that combines CRM, live chat, and email marketing, HubSpot is ideal. It helps you turn visitors into leads while keeping your conversations perfectly organized.
6. Microsoft Clarity – Best Free Conversion Optimization Plugin for Understanding User Interactions
Microsoft Clarity makes it easy to see exactly how visitors interact with your site through session recordings and heatmaps. It helps you identify why users might be leaving your pages without buying or subscribing.
In my opinion, this makes Microsoft Clarity the perfect starting point for site owners who want to find and fix usability issues without spending money on expensive software.
My Experience
I installed Microsoft Clarity on a personal blog to see if I could improve reader retention. The setup was incredibly easy: I just installed the plugin and connected my Microsoft account, and it started tracking automatically.
After a while, I checked the heatmap for one of my top articles and was surprised by how much data Clarity had collected. It showed a ‘cold’ area right after my introduction, meaning very few people were scrolling down to read the rest of that article.
It turned out that my Table of Contents plugin was taking up the entire screen on mobile phones. This was a major conversion killer that I never would have found just by looking at standard analytics.
I was also happy to see that Microsoft’s tracking script didn’t slow down my site at all. It’s very lightweight, which is essential for protecting your WordPress SEO.
If you do install Microsoft Clarity, then I recommend looking for ‘rage clicks’ in the dashboard. This metric highlights areas where users are clicking multiple times, which usually indicates a broken link or a button that’s not working.
Pros of Microsoft Clarity:
- Completely free tool with no limits on traffic or projects
- Lightweight script that doesn’t hurt your site’s performance
- Simple interface that’s easy for beginners to navigate
- Heatmaps clearly show where users click and how far they scroll
- Session recordings let you watch exactly how visitors navigate your site
Cons of Microsoft Clarity:
- Reporting lacks the deep filtering options typically found in paid tools
- There may be a short delay before data appears in your dashboard
Pricing: Microsoft Clarity is completely free, so you can try it without having to pay a cent.
Why I Recommend Microsoft Clarity: This is my top choice for seeing real user behavior on your site. Watching actual visitors navigate your pages often reveals confusion and design problems you wouldn’t be able to identify using a standard analytics report.
If you need a plugin that shows you exactly where visitors get frustrated, Microsoft Clarity is a solid choice.
7. TrustPulse – Best Conversion Optimization Plugin for Building Trust with Social Proof
TrustPulse builds trust with your visitors by showing real-time notifications of recent activity, like purchases or signups. It helps make your website look busy and popular, which encourages new visitors to take action.
That said, TrustPulse is perfect for eCommerce sites and service businesses that want to instantly build credibility with first-time visitors.
My Experience
To test TrustPulse, I installed it on a fictional dropshipping store that I use for demos. The setup was seamless, as I connected TrustPulse to my WooCommerce store with just a few clicks.
Within minutes, I had a ‘Recent Activity’ campaign up and running. I visited the homepage on my phone to check the experience, and a small popup appeared in the bottom corner showing that ‘Sarah from Austin purchased an Awesome Keyring 5 minutes ago.’ This instantly made my demo store feel busy and alive.
For the best results, I recommend using social proof to answer specific objections. I tested this by setting up an ‘Action Message’ campaign, which is a static notification. For this experiment, I used TrustPulse to highlight my favorite 5-star review.
I then used its ‘Smart Targeting’ rules to only show this review on the checkout page. My goal was to give hesitant buyers that final nudge.
I also tested TrustPulse’s ability to trigger notifications based on email signups. Every time someone joined my newsletter, TrustPulse showed a notification to other visitors. This is a great way to use the ‘fear of missing out’ to grow your list.
TrustPulse’s analytics dashboard showed me exactly how many people saw each notification and how many clicked. This helped me understand which messages were actually driving sales.
The only downside I noticed was that these notifications can be intrusive if you overdo it. If you show too many popups on a mobile screen, visitors might find them annoying rather than convincing.
Pros of TrustPulse:
- Increases credibility by showing real activity from actual people
- The setup is very fast and doesn’t require any coding
- Smart targeting lets you show different messages on different pages
- Action messages let you highlight reviews or special notices manually
- Works seamlessly with major eCommerce plugins like WooCommerce
Cons of TrustPulse:
- Notifications can become annoying on busy sites
- The free plan is limited to a small number of visitors per month
Pricing: You can download the free TrustPulse plugin from WordPress.org, which includes a free plan for up to 500 sessions. If you need more, paid plans start at $5 per month.
Why I Recommend TrustPulse: This plugin does a fantastic job of building trust through social proof notifications. If you need a plugin that builds credibility and reduces purchase hesitation, TrustPulse promises to turn skeptical visitors into confident buyers.
8. Beacon – Best Conversion Optimization Plugin for Creating Lead Magnets from Existing Content
Beacon makes it easy to turn your existing blog posts into professional eBooks and specialist lead magnets without needing any design skills.
It targets content creators who want to grow their email list by offering downloadable content upgrades, but don’t have the time to create PDFs from scratch.
My Experience
I always recommend bloggers re-use their best content rather than writing everything from scratch. Beacon makes this possible by helping you repackage your top posts into a new format that feels like a premium product.
To test this out, I installed Beacon on a demo blog dedicated to ‘productivity hacks.’ I wanted to bundle five existing articles about morning routines into a single eBook that I could use to capture email addresses.
Instead of copying text into a Word document and wrestling with formatting, I simply searched for the five articles inside the Beacon user interface.
With just a few clicks, Beacon pulled all the text and images into a pre-designed template and even generated a Table of Contents.
I then used Beacon’s drag-and-drop editor to fine-tune my ebook. It felt very similar to using Canva. With just a few clicks I was able to add an ‘About the Author’ page and a Call to Action button for a premium course.
The entire process took less than an hour, and I was really happy with the results.
Pros of Beacon:
- Turns existing posts into PDFs automatically, saving hours of work
- The editor is intuitive and feels like using a standard page builder
- Includes many professional templates that look great, straight out-of-the-box
- Helps grow your list by offering valuable digital downloads
- Connects seamlessly with major email marketing services
Cons of Beacon:
- If you create lots of different lead magnets, then the Beacon dashboard can become disorganized
- The free plan limits how many lead magnets you can create per month
Pricing: There’s a free forever plan that lets you create 1 lead magnet every month. If you want to create multiple lead magnets and unlock other advanced features, paid plans range from $19 to $99 per month.
Why I Recommend Beacon: This is my favorite way to turn blog content into lead magnets. Beacon can pull your existing articles into professional PDF templates, saving you hours of manual formatting work.
If you need a plugin that helps grow your email list by offering valuable content upgrades, Beacon is a fantastic choice.
9. FunnelKit Funnel Builder – Best Conversion Optimization Plugin for Increasing Average Order Value
FunnelKit Funnel Builder helps WooCommerce store owners increase their revenue by creating sales funnels, order bumps, and one-click upsells. Even better, it lets you promote these extra products during the checkout process without forcing the customer to re-enter their payment details.
That said, FunnelKit is very popular among store owners who want to boost their average order value without making the shopping experience complicated or annoying for their customers.
My Experience
To test FunnelKit, I set up a demo WooCommerce store. The real power of this tool became clear when I created my first order bump.
I configured a small, low-risk offer to appear right on the checkout page with a single checkbox. On my demo site, this little addition felt natural and non-intrusive.
Next, I tested the ‘One-Click Upsell’ feature. I configured it to trigger after the visitor completes their purchase, offering them a subscription at a discounted rate. It felt like the kind of seamless experience you get on major retail sites.
FunnelKit’s visual builder made designing these steps very straightforward.
I used the drag-and-drop interface to remove distracting elements from the standard WooCommerce checkout page and added trust badges to reduce my cart abandonment rates.
I’ve found that offering a relevant product works much better than a random one. With that in mind, I used FunnelKit’s rules engine so if someone bought a digital product, it would only suggest other digital products as part of the upsell (rather than physical items).
Pros of FunnelKit Funnel Builder:
- Makes it easy to build sales funnels and custom checkout pages
- One-click upsells encourage customers to buy more without re-entering their payment information
- Includes professional templates that look great on mobile devices
- Lets you A/B test different offers to see which one gets more conversions
- Helps you customize the checkout experience to reduce abandonment rates
Cons of FunnelKit Funnel Builder:
- May affect site performance if you’re using lower-tier hosting
- The price is higher compared to some competing tools
Pricing: FunnelKit Funnel Builder plans start at $99.50 per year.
Why I Recommend FunnelKit Funnel Builder: This is a great plugin if you want to increase the average order value on your WooCommerce store.
For me, the standout feature is those one-click upsells. They let customers add products after checkout without re-entering payment information. This can dramatically boost your average order value.
In this way, FunnelKit can maximize the value of every customer without disrupting the buying experience.
Get FunnelKit Funnel Builder »
What Is the Best Conversion Optimization Plugin?
After testing dozens of conversion optimization plugins, I believe that OptinMonster is the best solution for most users. It combines powerful targeting features with Exit-intent technology to capture email subscribers at exactly the right moment.
The drag-and-drop builder lets you create professional campaigns without writing a single line of code, and it integrates with all the most popular email marketing services.
That said, I also recommend adding these plugins to your conversion optimization stack:
- If you want to understand which content drives conversions, MonsterInsights is a must-have plugin. It brings Google Analytics data directly into your WordPress dashboard so you can track affiliate links, form submissions, and visitor behavior with ease.
- If you run an online store, then FunnelKit Funnel Builder is another essential plugin. It can seamlessly add one-click upsells and order bumps to your WooCommerce store, to boost your revenue without hurting the customer experience.
- If you want to build instant credibility, TrustPulse is the way to go. It displays real-time activity notifications that show visitors your site is busy and trusted, which helps turn skeptical browsers into buyers.
- If you regularly create landing pages, Thrive Optimize lets you run detailed A/B tests on your designs. In this way, you can optimize your landing pages based on real data, rather than guesswork.
Conversion Optimization Plugin FAQs
I often hear from readers who feel overwhelmed by the sheer number of conversion optimization plugins available for WordPress.
To help you find the right plugin for you, I’ve answered the most common questions I receive from WP101 readers. This section aims to clear up the basics so you can focus on growing your business.
What is a conversion optimization plugin?
A conversion optimization plugin helps you get more value from the traffic you already have.
Instead of focusing on getting new visitors, these tools help to turn your current visitors into subscribers, leads, or paying customers. They often achieve this by improving your forms, tracking user behavior, or showing targeted offers at the right time.
Which conversion optimization plugin is best for beginners?
I always recommend OptinMonster for beginners. Its drag-and-drop builder lets you create professional campaigns without writing a single line of code.
If you’re looking for data rather than leads, then Microsoft Clarity is also very beginner-friendly. It’s easy to set up, and provides easy-to-read heatmaps.
Can I use multiple conversion optimization plugins together?
Yes, I often use a ‘stack’ of different plugins on my sites. For example, you can use OptinMonster to capture emails, MonsterInsights to track your analytics, and Microsoft Clarity to record sessions.
All these tools work well together. However, I generally don’t recommend running two plugins that do exactly the same thing, such as two different popup builders. This can often cause conflicts.
Do conversion optimization plugins slow down WordPress?
Performance is a valid concern, but most high-quality plugins are designed to be lightweight.
Tools like Microsoft Clarity and OptinMonster load their scripts asynchronously, so they won’t hurt your page loading times.
That said, I always suggest testing your page speed before and after installing any new plugin, just to be safe. It’s also a good idea to choose a high-performing WordPress theme.
How much do conversion optimization plugins cost?
The price really depends on what you need, and you always have the option to use free tools like Microsoft Clarity.
Meanwhile, premium plugins like OptinMonster start at around $7 per month, while robust analytics tools like MonsterInsights start at $99.50 per year.
Many plugins also offer a free version or a trial, so you can test them out before committing.
What’s the difference between conversion optimization and SEO plugins?
I like to think of it this way: SEO plugins drive more people to your website, while conversion optimization plugins encourage those people to take action.
SEO focuses on improving your rankings in search engines like Google. Meanwhile, conversion optimization focuses on what happens once the visitor actually arrives at your site.
To run a successful site, you’ll generally need both SEO and conversion optimization plugins.
Finding the right tool that fits seamlessly into your strategy is a huge step towards capturing more leads and increasing your sales, so I hope this guide has helped you make that important decision.
Next, you may want to look at other ways to improve your WordPress website. In that case, I encourage you to check out our ultimate WordPress toolkit: everything you need for your website.
Want to brush up on your WordPress skills first? Then our comprehensive video tutorials cover everything from essential setup, right through to advanced customization.
Leave a Reply