Do you want to find the perfect theme for your online store?
The WP101 team has built online stores for our brands as well as clients so we understand how crucial the right theme can be. We understand that it’s not just about looking good – it’s about creating a smooth, enjoyable shopping experience for your customers.
In this collection, you’ll find themes suitable for all kinds of products and industries. I’ve covered popular ones like Astra, SeedProd, and Storefront but I’ve also made sure to include hidden gems that are hard to find.
Whether you’re selling artisanal soaps, apparel, or high-tech gadgets, there’s something here for you. Each theme has been carefully selected for its blend of attractive design and practical functionality.
What sets these themes apart?
They’re not only good looking, they also come packed with features that make running your store easier, from intuitive product layouts to streamlined checkout processes. Plus, they’re all mobile-friendly, ensuring your store looks great on any device.
Ready to take your online store to the next level? Let’s dive into these top-notch WordPress eCommerce themes and find the perfect fit for your business!
How I Test and Review WordPress Themes
My goal with this guide is straightforward: to recommend eCommerce themes that not only look stunning but also provide a robust foundation for your online store’s growth and success.
At WP101, we recommend products we’ve personally used and have hands-on experience with. As a team, we regularly test WordPress plugins and themes to find the best options for building, growing, and managing your eCommerce site.
When reviewing these WordPress eCommerce themes, here’s my general process:
- Install and set up the theme to see their ease of use and initial configuration.
- Check out responsiveness across various devices, checking how well the theme adapts to different screen sizes. This is crucial for eCommerce sites, as many customers shop on mobile devices.
- Look at essential eCommerce features like product display options, category layouts, and checkout process to ensure a smooth shopping experience. I make sure you can use popular eCommerce plugins like WooCommerce so you won’t face compatibility issues.
- Review the support and update frequency from the theme developers. Regular updates and reliable support are crucial for maintaining a secure and functional online store.
Ready to discover the perfect eCommerce theme for your WordPress site? Let’s dive in together!
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Before we dive into eCommerce themes, let’s talk about something crucial that’s often overlooked: choosing the right WooCommerce hosting company.
Think of it as picking the perfect location for your online store. A quality host is like having a prime spot in a busy shopping district – it keeps your store running smoothly, ensures it loads quickly, and prevents frustrating downtime.
I recommend Bluehost as they have robust WooCommerce plans.
A well-hosted WooCommerce store attracts more shoppers, converts better, and gives you a stronger foundation for eCommerce success. It’s not just about having a beautiful storefront (which we’ll get to with themes), but also about having the infrastructure to support a thriving online business.
That said, here are the best eCommerce themes for WordPress online stores.
1. Sydney
Sydney is a professional-focused WordPress theme that brings unexpected power to its free version. What makes it special is how it manages to be both powerful and user-friendly at the same time – something that’s pretty rare in the WordPress world.
First off, Sydney shines when it comes to performance. It’s built with a mobile-first approach, meaning your website will look fantastic whether someone’s viewing it on their phone during their commute or on a desktop at work. The responsive design adjusts smoothly across all devices, which is crucial for keeping visitors engaged and happy.
What I particularly love about Sydney is its flexibility with headers. You can customize them exactly how you want, from sticky navigation that follows users as they scroll, to transparent headers that create that premium, modern look. The mobile menu is especially well-thought-out, making it simple for visitors to navigate your site on smaller screens.
For those who love creating custom layouts (without diving into code), Sydney plays incredibly well with page builders like Elementor. It comes packed with pre-built templates that you can use as starting points, saving you hours of design time. Plus, the theme includes business-focused features like portfolio showcases, team member sections, and testimonial displays – essentially everything you need to create a professional business website.
If you’re planning to sell products or reach an international audience, you’ll be glad to know it’s fully compatible with WooCommerce and ready for translation.
2. Botiga
If you’re looking to create a modern, high-converting eCommerce website, you’ll want to pay attention to what this theme brings to the table.
At its core, Botiga is built specifically for WooCommerce, and it shows in every detail. What sets it apart is its perfect balance of sophistication and simplicity – it offers powerful eCommerce features while keeping everything remarkably user-friendly.
The shopping experience in Botiga is designed to boost sales. It includes smart features like quick view options, wishlist functionality, and ajax add-to-cart – all the modern conveniences your customers expect. The product pages are beautifully designed with customizable gallery layouts, size charts, and product recommendations that make shopping intuitive and engaging.
When it comes to customization, Botiga really shines. You get extensive control over your store’s appearance through the WordPress customizer, letting you adjust everything from header layouts to shopping cart styles. The theme includes multiple shop archive layouts, product card designs, and checkout styles – all of which you can modify without touching a line of code.
What I particularly appreciate about Botiga is its attention to performance. The theme is built with clean, optimized code that ensures your store loads quickly – a crucial factor for keeping shoppers engaged and improving your search engine rankings. Plus, it’s fully responsive, meaning your store will look great and work perfectly on any device, from smartphones to desktop computers.
aThemes also offers Merchant – a powerful eCommerce toolkit/plugin that enhances your WooCommerce store with conversion-focused features. It works alongside your WordPress theme to add essential functionalities that boost sales and improve the shopping experience. Check it out »
3. SeedProd
SeedProd is a powerful drag-and-drop website builder that’s perfect for your eCommerce site.
There are 300+ premade theme kits and page templates giving you a range of options to choose from to create an online store that matches your style and preferences. It’s also easy to add readymade blocks for pricing lists, testimonials, and star ratings.
Added to this, SeedProd integrates with WooCommerce so you can add blocks like add to cart, checkout button, product grids, recent products, upsells, and more.
4. Astra
Astra eCommerce starter templates are designed for selling merchandise, accepting donations, or offering digital products. What sets Astra apart is its reputation for lightning-fast loading speeds, ensuring your supporters don’t lose patience with slow pages. Customization is a breeze – you can easily tweak colors, layouts, and features to match your branding without any coding knowledge.
These templates are fully responsive, ensuring your store looks great and functions smoothly on everything from smartphones to desktops.
5. OceanWP
OceanWP is a favorite among eCommerce entrepreneurs for good reason. It offers a treasure trove of features specifically designed to enhance your online shop. Its seamless integration with WooCommerce means you can create a stunning, fully-functional store right out of the box. The theme comes with a variety of customizable demo sites, making it easy to find a starting point that matches your brand’s style.
6. Spectra
Spectra is a powerful website builder with built-in themes. It comes with a variety of pre-designed templates tailored specifically for online stores. From sleek product pages to conversion-optimized checkout processes, Spectra provides a solid foundation for your eCommerce site. These templates are fully customizable, allowing you to easily align the design with your brand identity.
Learn more about this theme and website builder here » Spectra 101.
7. Neve
Neve provides the perfect blend of speed, flexibility, and eCommerce features to help your store succeed. The theme offers a vast array of customization options, allowing you to tailor every aspect of your store’s look and feel. You can create a site with a minimalist design or a bold, eye-catching layout. Neve’s intuitive customizer lets you bring your vision to life without touching a line of code.
8. Kadence
Kadence offers a number of eCommerce themes for WordPress websites. The theme comes with a robust header and footer builder, allowing you to create unique, branded layouts that capture your store’s essence. With its point-and-click interface, you can design complex layouts without ever touching a line of code.
9. Phlox
Phlox is a multipurpose WordPress theme. It comes with an impressive array of pre-built demos, many of which are specifically designed for online stores. Whether you’re selling fashion, electronics, or artisanal goods, you’ll find a sleek, professional template to kickstart your site. There are themes for organic shops, grocery stores, clothing stores, print shops, cosmetics, pharmacies and so much more.
It’s packed with premade headers, banners, product listings, categories, and more. With one-click demo import, you can have a fully-functional store up and running in no time.
10. Ashe
Ashe stands out with its clean, minimalist design that puts your products center stage. Its uncluttered layout ensures your items shine, making it ideal for fashion, home decor, or artisanal goods. But don’t let its simplicity fool you – Ashe is packed with features that make it a solid choice for any eCommerce venture. It’s perfect for boutique online stores and lifestyle brands.
11. Blocksy
Blocksy combines cutting-edge design with powerful eCommerce options. You can create unique, eye-catching product displays and landing pages without needing to know a single line of code. It offers deep customization options for your shop pages, product displays, and checkout process. It’s translation ready and that means you can offer your site in different languages.
12. Raft
Raft is a lightweight WordPress theme optimized for online stores. It offers a clean, minimalist design that puts your products in focus. It’s ideal for store owners who want a fast, flexible, and easy-to-use theme.
Raft plays well with popular page builders like Elementor, Brizy, and Beaver Builder, as well as the native Gutenberg block editor. The designs are fully responsive. You can also customize the style of the products, cart, and checkout pages.
13. Hestia
Hestia is a versatile WordPress theme optimized for online stores. It offers a one-page design option and seamless WooCommerce compatibility, making it ideal for showcasing products effectively. The theme features a responsive, mobile-friendly layout and customizable homepage sections, allowing store owners to create a unique look without coding.
Hestia integrates well with popular page builders and maintains an SEO-friendly structure to help boost visibility. It’s translation-ready, supporting global markets, and comes in both free and pro versions. With its modern, material design, Hestia is suitable for various product types and caters to both beginners and experienced store owners. The theme strikes a balance between simplicity and customization, enabling quick setup of professional-looking eCommerce sites with minimal effort.
14. Virtue
Virtue is a long-standing WordPress theme that has kept up with the times. It’s been updated to work with the newer Gutenberg block editor, though it still maintains its classic feel. This means you get the best of both worlds – modern features with a familiar interface.
Virtue is all about customization. It offers a clean, modern design that’s built to be mobile-friendly. You can create dynamic layouts using wide and full-width blocks, giving your site a contemporary edge.
For online sellers, Virtue is a great choice. It works seamlessly with WooCommerce, making it easy to set up and run your online store.
One of the best things about Virtue is its powerful options panel. You can make extensive changes to your site’s look and feel without needing to know any code. This makes it perfect for both beginners and experienced users.
15. Storefront
Storefront developed by Automattic, is the official WooCommerce theme designed specifically for eCommerce websites. The Automattic team is also the same team behind WordPress.com.
The theme offers seamless integration with WooCommerce and its extensions, providing a solid foundation for your online store. The theme features a clean, professional design that’s fully responsive and customizable.
With its focus on speed and SEO optimization, Storefront helps ensure your products are displayed effectively and your store performs well in search rankings.
Whether you’re setting up a small boutique or a large online marketplace, Storefront provides the tools you need to create a successful e-commerce site.
16. eStore
eStore, created by ThemeGrill, is a WordPress theme built specifically for online shops. It works great with WooCommerce, making it easy to set up your online store quickly.
17. Idyllic
Idyllic, developed by ThemeHorse, is a versatile multipurpose WordPress theme suitable for a wide range of websites. It caters to businesses, portfolios, blogs, and even online stores, thanks to its WooCommerce compatibility. The theme boasts a clean, modern design featuring a full-width slider and multiple layout options, providing a visually appealing foundation for your site.
18. Extra
Extra, created by Elegant Themes, is a versatile WordPress theme designed for online magazines and content-rich websites. It features a powerful drag-and-drop builder, allowing for easy customization of layouts and designs. The theme includes multiple post formats, category-specific layouts, and a rating system, making it ideal for review sites. Extra is also WooCommerce compatible, enabling seamless integration of an online store.
19. Ultra
Ultra is a versatile WordPress theme designed with eCommerce in mind. It features a powerful drag-and-drop builder for easy customization and comes with pre-built shop layouts to quickly set up an online store. The theme is fully responsive and optimized for mobile devices. Ultra integrates seamlessly with WooCommerce and includes features like product filters, quick view, and wishlist functionality. With its flexible design options and eCommerce-focused features, Ultra provides a comprehensive solution for creating professional and functional online stores.
20. Shoptimizer
Shoptimizer is a WordPress theme specifically designed for eCommerce websites. It focuses on optimizing conversion rates and improving site speed, two crucial factors for online stores. The theme features a clean, modern design that puts products front and center. Shoptimizer integrates seamlessly with WooCommerce and includes features like distraction-free checkout, product comparison, and advanced search functionality. It’s also optimized for mobile devices and search engines. With its focus on sales and performance optimization, Shoptimizer is an excellent choice for serious online retailers looking to maximize their store’s effectiveness.
21. Shoppe
Shoppe is a WordPress theme created by ThemeForest for eCommerce websites. It offers a clean, modern design with a focus on showcasing products effectively. The theme is fully compatible with WooCommerce and includes features like a quick view option, wishlist functionality, and ajax cart. Shoppe provides multiple layout options and is highly customizable through its theme options panel. It’s responsive and optimized for mobile devices. With its combination of attractive design and eCommerce-specific features, Shoppe is suitable for a wide range of online stores, from fashion to electronics.
22. Woo Auction
Woo Auction is a specialized WordPress theme designed for creating online auction websites. It integrates with WooCommerce and adds auction functionality to your online store. The theme allows users to set up and manage auctions, including features like bid increments, reserve prices, and automatic bidding. WooAuction offers a responsive design and customizable layouts to showcase auction items effectively. It also includes user account management for bidders and sellers. This theme is ideal for businesses or individuals looking to create an eBay-like auction platform or add auction capabilities to their existing eCommerce site.
23. North
North is a free WordPress theme from SiteOrigin that’s designed for bloggers and WooCommerce stores. It’s definitely worth checking out especially if you’re a beginner and want something that’s affordable and easy to use. The theme offers a clean, professional look with a good balance of built-in options and customization potential.
24. Essence Pro
Essence Pro is a WordPress theme developed by StudioPress for the Genesis Framework. It features a clean, minimalist design ideal for professional service websites and personal brands. The theme offers a mobile-responsive layout and is optimized for search engines. Essence Pro includes customizable homepage sections, multiple page templates, and easy integration with popular plugins. It adapts for online stores with WooCommerce. Its focus on simplicity and professionalism makes Essence Pro suitable for businesses looking to create a sophisticated online presence.
25. Amaryllis
Amaryllis is a WordPress theme designed for fashion and lifestyle eCommerce websites. It offers a sleek, modern design with a focus on visual presentation. The theme is fully compatible with WooCommerce and includes features like product quick view, wishlist functionality, and a customizable mega menu.
Amaryllis provides multiple layout options for product displays and blog posts. It’s responsive and optimized for mobile devices. The theme also offers extensive customization options through the WordPress Customizer. With its fashion-forward design and eCommerce features, Amaryllis is particularly well-suited for clothing, accessories, and beauty product stores.
26. Altitude Pro
Altitude Pro is a WordPress theme developed by StudioPress for the Genesis Framework. It features a modern, parallax-scrolling design that’s ideal for creating visually engaging single-page websites. The theme offers a responsive layout and is optimized for search engines. Altitude Pro includes customizable content sections, allowing users to showcase services, team members, or products effectively.
While not specifically designed for eCommerce, it can be adapted for online stores with WooCommerce integration. Its sleek design and attention-grabbing scrolling effects make Altitude Pro suitable for businesses looking to create a strong visual impact with their website.
27. Mesmerize
Mesmerize is a versatile WordPress theme suitable for various types of websites, including business, portfolio, and personal sites. It features a modern, customizable design with a drag-and-drop page builder for easy layout creation. Mesmerize offers pre-designed sections and templates to speed up the website building process.
The theme is responsive and optimized for mobile devices. While not primarily focused on eCommerce, it can be integrated with WooCommerce for online stores. Mesmerize also includes features like parallax backgrounds and video headers for creating visually appealing websites. Its flexibility and user-friendly design tools make it a good choice for users of all skill levels.
That’s the list of the best eCommerce WordPress themes. You may also want to see our Ultimate Guide: 40+ Top WordPress Plugins You Need.
I’ve also picked out these guides to help you in your eCommerce journey:
- 35+ Best WooCommerce Plugins for Online Stores
- 8+ Best WordPress Plugins to Speed Up Your WordPress Site
- The Ultimate WordPress Toolkit: Everything You Need For Your Website
These posts will help you speed up and grow your WooCommerce site.